Application of Customer Satisfaction Servicing in the Social Functions of universities
作者单位：Business CollegeZhengzhou Huaxin University
会议名称：《2013教育技术与信息系统国际会议》
会议日期：2013年
学科分类：040106[教育学-高等教育学] 0401[教育学-教育学] 04[教育学]
关 键 词：Customer Customer Satisfaction Universities Service
摘 要：It is the new trend of the modern university management research to use customer satisfaction strategy in university management. This article is to study how to establish customer satisfaction evaluation system of university social service functions. Analysis the customer types of universities;study the content and features of customer satisfaction in university social services;evaluating on customer satisfaction and pointing out that we should establish the college customer satisfaction evaluation organization , the evaluation and weight data collection and scientific analysis, establishing and improving the feedback system and supervision mechanism basing on the evaluation results.