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customer Order Decoupling Point Selection Model in Mass Customization Based on MAS

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武汉理工大学学报 2006年第S2期28卷 677-681页

作者： XU Xuanguo~(1.2) LI Xiangyang~(1.2) 1.School of Management,Harbin Inst.of Tech,Harbin 150001,China 2.National Philosophy Social Science Innovation Base of Tech.,Policy and Management,Harbin Inst.of Tech,Harbin 150001,China School of Management Harbin Inst.of TechHarbin 150001China National Philosophy Social Science Innovation Base of Tech. Policy and ManagementHarbin Inst.of TechHarbin 150001China

Mass customization relates to the ability of providing individually designed products or services to customer with high process flexibility or *** on mass customization have been focused on mechanism of MC,but little on cus- tomer order decoupling point *** aim of this paper is to present a model for customer order decoupling point selection of domain knowledge interactions between enterprises and customers in mass *** on the analysis of other researchers’ achievements combining the demand problems of customer and enterprise,a model of group decision for customer order decoupling point selection is constructed based on quality function deployment and multi-agent *** relatively the decision mak- ers of independent functional departments as independent decision agents,a decision agent set is added as the third dimensionality to house of quality,the cubic quality function deployment is *** decision-making can be consisted of two procedures:the first one is to build each plane house of quality in various functional departments to express each opinions;the other is to evaluate and gather the foregoing sub-decisions by a new plane quality function ***,department decision-making can well use its domain knowledge by ontology,and total decision-making can keep simple by avoiding too many customer requirements.

关键词： customer order decoupling point multi-agent system quality function deployment

Study on customer Demands for Product Innovation

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武汉理工大学学报 2006年第S1期28卷 1064-1067页

作者： XIONG Zhiyong YANG Mingzhong LI Yibing LI Jun School of Mechatronic Engineering,Wuhan University of Technology,Wuhan 430070,china School of Mechatronic Engineering Wuhan University of TechnologyWuhan 430070china

In order to improve the satisfaction degree of customers’individual demands for products and reduce the risk of the product innovation,the characteristics of customer demands for product innovation are analyzed,and the type and content of customer demands are *** the framework of customer demands acquisition for product innovation is ***- ly,the prototype system of customer demands information acquisition and product customization for product innovation which takes mobile phone as the example is developed successfully.

关键词： product innovation customer demand individuality customization

customer Relationship Management to customer Value&customer Loyalty of Fixed Broadband:Study Case on Fixed Broadband Company in Indonesia

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Management Studies 2018年第6期6卷 444-453页

作者： Erikson Sianipar H.Sucherly Umi Kaltum Yevis Marty Oesman Padjajaran University BandungIndonesia

The increase of fixed broadband penetration can increase a country’s economic *** fixed broadband usage density still lags far behind other *** condition becomes a great opportunity for operators in marketing fixed broadband *** different offers and services of each fixed broadband operator in Indonesia will have an impact on the ease of acquiring and maintaining customer loyalty *** unstable number of subscribers(unsubscribing/switch to other operator)is increasing year by *** condition can be caused by customer value perceived by the customer that is inferior because the management of customer relationship management is less *** method used is descriptive and *** unit of analysis is the last customer of four broadband operators in *** horizon is cross-sectional,where the research is conducted *** survey data are collected from questionnaires to fixed broadband subscribers and through focus group discussions and interviews with managers related to the object *** are analyzed descriptively and quantitatively and this research uses quantitative research design using Structural Equation Modeling(SEM).The findings show that the effect of customer relationship management on customer loyalty through customer value is significant.

关键词： customer relationship management customer value customer loyalty fixed broadband

customer Information Disclosure and Analyst Forecasts : Empirical Evidence from Analysts' Perspective

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Asian Agricultural Research 2019年第2期11卷 32-37页

作者： Rui ZHAO Weisheng JIN College of Economics and Management Huazhong Agricultural University

Based on the company's disclosure of key customer information,the impact of corporate customer concentration on analyst forecast was studied,and we further studied the impact of detailed customer names on analyst forecasts. It is found that:(i) customer concentration significantly affects the accuracy of analyst forecasts. The higher the customer concentration is,the lower the accuracy of analyst forecasts is;(ii) Voluntary disclosure of customer names can provide incremental information to analysts and mitigate the negative impact of customer concentration on the accuracy of analyst forests;(iii) further research has found that the incremental information brought by the state-owned enterprises' disclosure of the customer names to analysts is more obvious; disclosure of customer names by companies with high environmental uncertainty is more likely to be of concern to analysts; and star analysts have a higher ability to interpret customer names than non-star analysts.

关键词： Analyst forecasts customer information disclosure customer concentration Corporate nature Environmental uncertainty

customer! The Forgotten Stakeholder

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Chinese Business Review 2013年第2期12卷 104-112页

作者： Themistokles Lazarides Stamatios Kontsas Electra Pitoska TEl of Western Macedonia Grevena Greece

During last two decades a shift in marketing, corporate strategy, organizational, and market dynamics has been recorded. A series of corporate scandals like ENRON and others has shown that corporations have a significant impact on a number of stakeholders and particularly customers. The notion that the customers can shift from one product or service provider to the other may not be as valid as some theories suggest. The markets are not perfect mechanisms and customers are not rational decision makers. Although marketing has introduced the corporate culture--the customer-centric approach, the results are not as positive as they should be. The paper shows that marketing and corporate governance systems have many common elements and in fact they can be complementary in practice and theory. To establish the connection-correlation between them, the author is going to review the literature from both disciplines. As a next step, an analysis of impact of the customer as a party that has an interest in the firm is going to take place. Finally, two examples of this impact will depict the importance of a change in scope----goal, strategy, and practices used by both disciplines in achieving the firm＇s mission and goals. The author shows that both can be benefit from the integration of mechanisms, principles, and practices used by the marketing and corporate governance. The paper is the first step to create a theoretical convergence framework for these disciplines that seem completely separate. Marketing and corporate governance specialists and theorists may design a more comprehensive and holistic approach to customer that is more customer friendly, more long term and establishes a more successful and value creation （for both the customer and the corporation） relationship.

关键词： corporate governance marketing customer

A Multi-Stage Queue Approach to Solving customer Congestion Problem in a Restaurant

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Open Journal of Statistics 2018年第2期8卷 302-316页

作者： Adegoke S. Ajiboye Kayode A. Saminu Department of Statistics The Federal University of Technology Akure Nigeria

The multistage queue model was developed for a situation where parallel and unrelated queues exist at the first stage only. These queues merged into single queues at the remaining stages. The parallel queues offer services that are different from one another and customers arrive to join the queue that offer services that they need. The mathematical model was developed assuming an M/M/1 queue system and the measures of effectiveness were derived. The model was applied to solve the problem of customer congestion in a restaurant in the city of Ibadan, Nigeria that serves three different local delicacies. The three local delicacies constitute three different queues at the first stage. The second stage consists of only one queue which is for purchase of drinks and the third stage which is the last stage is for payment. Every customer in the restaurant passes through the three stages. Utilization factors for the five queues were determined and found to range from 70% to 97%. The average time spent by customers in the system was found to be 543.04 minutes. A simulation study using what-if scenario analysis was performed to determine the optimum service configuration for the system. The optimum configuration reduced average time for customers in the system from 543.04 minutes to 13.47 minutes without hiring new servers.

关键词： Multistage Queues customer Congestion What-If Scenario Analysis Queue Network

An Application of Heterogeneous Bayesian Regression Models with Time Varying Coefficients to Explore the Relationship between customer Satisfaction and Shareholder Value

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Open Journal of Statistics 2017年第1期7卷 36-53页

作者： Duncan K. H. Fong Qian Chen Zhe Chen Rui Wang Department of Marketing Pennsylvania State University University Park USA Department of Statistics Pennsylvania State University University Park USA Department of Marketing Peking University Beijing China

The authors propose new Bayesian models to obtain individual-level and time-varying regression coefficients in longitudinal data involving a single observation per response unit at each time period. An application to explore the association between customer satisfaction and shareholder value is included in the paper. The Bayesian models allow the flexibility of incorporating industry and firm factors in the context of the application to help explain variations of the regression coefficients. Results from the analysis indicate that the effect of customer satisfaction on shareholder value is not homogeneous over time. The proposed methodology provides a powerful tool to explore the relationship between two important business concepts.

关键词： Bayesian Analysis Dynamics Heterogeneity customer Satisfaction Shareholder Value

Study on the Experimental Marketing and customer Intention of Design Hotel

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Journal of Tourism and Hospitality Management 2018年第6期6卷 304-317页

作者： Shirley Kuo Clarissa Nathania Ai-Lin Wang Wei-Ling Chen Bee Mon Yap Tunghai University Taiwan

In recent years, Taiwan’s design hotel is booming, local design hotel and international chain hotels have joined the Taiwan design hotels in the competition of the market, and the industry was actively building up its self-brand image. As currently there is no specific consensus and no enough space exploration of design hotel in Taiwan, the study thus considers attracting visitors to travel to design hotels as the main subject of concern. This study is based on this reason, the discussion by the consumer considering the design of the hotel imagery, it hopes to understand the customer’s feelings about designing a hotel by experiencing marketing, and tries to put forward the specific design concept of Taiwan Design Hotel in the future operation., and tempts to make Taiwan’s design hotel operate based on its designing concepts in the future. Besides the above motive, this study also has the following purposes:(1) to explore experimental marketing of design hotel;and (2) to explore the relationship between experimental marketing, customer value, and customer loyalty. Through the Schmitt (1999), the experimental marketing strategy module, which is based on the experimental marketing, is divided into five types: sensory experience, emotional experience, thinking experience, action experience and association experience. customer value refers to the existing paper measurement factors compiled by existing papers, which are divided into functional, emotional, and symbolic value. The customer's intention is to organize the way for each scholar to measure the customer's loyalty, and to focus on the attitude, including repurchase, willingness to return and willingness to recommend. Based on the above definition, we designed our framework and assumptions and conducted research on the relationship between Experimental marketing, CV, and customer loyalty using questionnaires and statistical analysis. The results of this study show that:(1) Experimental marketing, customer value, an

关键词： design hotel experimental marketing customer value customer loyalty

Identifying Existing Bus Service Condition and Analyzing customer Satisfaction of Bus Service in Dhaka City

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Journal of Transportation Technologies 2017年第2期7卷 107-122页

作者： Farzana Rahman Tanay Datta Chowdhury Tanvir Haque Rezwanur Rahman Aminul Islam Department of Civil Engineering University of Asia Pacific Dhaka Bangladesh Department of Civil Engineering Leading University Sylhet Bangladesh Military Institute of Science and Technology Dhaka Bangladesh

Bus systems provide a versatile form of public transportation with the flexibility to serve a variety of access needs throughout an urban area. Efficient operation of the public transport is a key factor for the improvement of living condition in Dhaka city. Transport service performance should be assessed from the passengers’ perspectives to evaluate these perceptions in transportation planning. The exploration of service quality of bus is essential in order to provide a better service in future. The objective of this research is to access overall customer satisfaction in public bus transport of Dhaka city. A questionnaire survey was conducted in five locations in Dhaka city. Bus users’ satisfaction was analyzed by discrete choice logit model towards quality, reliability, safety and security and service provided by buses functioning in Dhaka city. The result indicated that more than half of the respondents believed that the present condition of bus service is not satisfactory. In case of the quality of buses, people think that the body and sitting arrangement of the buses are uncomfortable. Regarding the safety and security condition, main three reasons of dissatisfaction of passengers’ are unsafe driving practices, poor boarding and alighting facilities and lack of law enforcing agencies surveillance. Reasons which make the service unsatisfactory include irregular service provided by buses, regular overcrowding, lack of good standard buses and lack of cleanliness. In spite of these negative views, users’ possessed a positive attitude for buses which is the low travel cost.

关键词： Service Quality customer Satisfaction Quality of Buses Dissatisfaction