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Influencing factors of Customer satisfaction towards ride-sharing

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Ecological Economy 2019年第2期12卷 88-94页

作者： YANG Jian-chun CHEN Du-da Guizhou University of Finance and Economics

Based on the SOR model, this paper constructs the model of the influence factors of ride-sharing Customer satisfaction, and takes Didi Chuxing users as an example for empirical research. The analysis shows that the reference group and interpersonal interaction have significant impacts on Customer satisfaction through four dimensions, namely perceived usefulness, perceived ease of use, perceived travel risk and perceived service quality, while the impact of perceived platform risk on Customer satisfaction is not significant. Meanwhile environmental awareness moderates the relationship between Customer perceptions and their satisfaction.

关键词： ride-sharing environmental awareness Customer Satisfaction SOR model

Empirical Study on Customer Equity of the Pesticide Industry

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Asian Agricultural Research 2016年第5期8卷 21-26页

作者： Anqi ZHAO Yucheng HE Shuang CAO College of Economics and Management Huazhong Agricultural University

The focus of modern marketing has shifted from products and enterprise level of traditional marketing to Customer level,and Customer equity is receiving closer attention. No. 1 document of central government proposed innovating agricultural production and operation system and establishing new agricultural business entities. Seizing these Customers becomes a great challenge for pesticide enterprises in the new trend. Therefore,pesticide enterprises need to find out key factors driving Customer equity,so as to carry out pertinent marketing and grab the maximum market share. Based on the first-hand survey data,this paper analyzed the influence of value equity,brand equity and relation equity on Customer equity by factor analysis and structural equation analysis. It found that the relation equity has the highest driving effect,especially training,community building and visiting experience. Finally,it came up with some recommendations to make pertinent marketing.

关键词： Pesticide industry Customer segmentation Customer equity New agricultural business entities

Establishment of Chinese Agricultural Brand Value Scale and Study of Its Reliability and Validity Based on Customer Value

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Asian Agricultural Research 2016年第5期8卷 6-9页

作者： Heng HUANG Le ZHANG Chong GONG College of Economics and Management Huazhong Agricultural University

In this paper,we explore the influencing factors as well as inherent mechanism related to the formation of Chinese agricultural brand value. On the basis of empirical survey on Chinese agricultural brand,we establish a scientific and operable evaluation indicator system to measure Chinese agricultural brand value,and this system consists of four parts( brand quality and safety control force,brand market power,brand innovation force,brand vitality).

关键词： Agricultural brand Customer value Brand value

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航空科研院所客户关系管理研究

航空科学技术 2014年第5期25卷 99-103页

作者：曲帆中航工业洛阳电光设备研究所河南洛阳471009

对目前航空科研院所客户结构特点进行了分析,提出客户关系管理(CRM)存在的问题,以典型的客户关系管理实践为例,对其CRM组织结构、工作流程和实施途径进行了分析,提出航空科研院所必须建立以客户为中心的企业文化,规范客户服务体系,建设... 详细信息

对目前航空科研院所客户结构特点进行了分析,提出客户关系管理(CRM)存在的问题,以典型的客户关系管理实践为例,对其CRM组织结构、工作流程和实施途径进行了分析,提出航空科研院所必须建立以客户为中心的企业文化,规范客户服务体系,建设信息化平台等,以为客户提供更好地服务,使企业获取最大利益。

关键词：航空科研院所客户关系管理 Customer relationship management(CRM)

Study on Customer Demands for Product Innovation

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武汉理工大学学报 2006年第S1期28卷 1064-1067页

作者： XIONG Zhiyong YANG Mingzhong LI Yibing LI Jun School of Mechatronic Engineering,Wuhan University of Technology,Wuhan 430070,china School of Mechatronic Engineering Wuhan University of TechnologyWuhan 430070china

In order to improve the satisfaction degree of Customers’individual demands for products and reduce the risk of the product innovation,the characteristics of Customer demands for product innovation are analyzed,and the type and content of Customer demands are discussed.Then the framework of Customer demands acquisition for product innovation is established.Final- ly,the prototype system of Customer demands information acquisition and product customization for product innovation which takes mobile phone as the example is developed successfully.

关键词： product innovation Customer demand individuality customization

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Marketing of Transnational Maize Seed Enterprises from the Perspective of Customer Equity

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Asian Agricultural Research 2016年第6期8卷 30-33,39页

作者： Xiaojuan HU Yucheng HE Wenna DING College of Economics and Management Huazhong Agricultural University

Customer is important equity of an enterprise. Customer equity is the total combined Customer lifetime values of all of the company's Customers. In the context of invasion of transnational seed companies,how to cope with huge crisis and challenge is a problem to be solved by national companies and government. From the perspective of Customer equity driving factors and sub-driving factors,this paper made an empirical study on transnational and national maize seed enterprises using principal component analysis( PCA). Results indicated that the driving factors for Customer equity of national and transnational maize seed enterprises are basically similar,while there are large differences in ranking of importance of principal components. Besides,there are great differences in sub-driving factors of Customer equity.

关键词： Transnational maize seed enterprises National maize seed enterprises Customer equity Marketing recommendations

Customer Order Decoupling Point Selection Model in Mass Customization Based on MAS

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武汉理工大学学报 2006年第S2期28卷 677-681页

作者： XU Xuanguo~(1.2) LI Xiangyang~(1.2) 1.School of Management,Harbin Inst.of Tech,Harbin 150001,China 2.National Philosophy Social Science Innovation Base of Tech.,Policy and Management,Harbin Inst.of Tech,Harbin 150001,China School of Management Harbin Inst.of TechHarbin 150001China National Philosophy Social Science Innovation Base of Tech. Policy and ManagementHarbin Inst.of TechHarbin 150001China

Mass customization relates to the ability of providing individually designed products or services to Customer with high process flexibility or integration.Literatures on mass customization have been focused on mechanism of MC,but little on cus- tomer order decoupling point selection.The aim of this paper is to present a model for Customer order decoupling point selection of domain knowledge interactions between enterprises and Customers in mass customization.Based on the analysis of other researchers’ achievements combining the demand problems of Customer and enterprise,a model of group decision for Customer order decoupling point selection is constructed based on quality function deployment and multi-agent system.Considering relatively the decision mak- ers of independent functional departments as independent decision agents,a decision agent set is added as the third dimensionality to house of quality,the cubic quality function deployment is formed.The decision-making can be consisted of two procedures:the first one is to build each plane house of quality in various functional departments to express each opinions;the other is to evaluate and gather the foregoing sub-decisions by a new plane quality function deployment.Thus,department decision-making can well use its domain knowledge by ontology,and total decision-making can keep simple by avoiding too many Customer requirements.

关键词： Customer order decoupling point multi-agent system quality function deployment

Application of Customer Satisfaction Servicing in the Social Functions of universities

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Application of Customer Satisfaction Servicing in the Social...

Prediction Models for Total Customer Satisfaction Based on the ISO/IEC9126 System Quality Model

2013教育技术与信息系统国际会议

作者： Yuru Wang Business College Zhengzhou Huaxin University

It is the new trend of the modern university management research to use Customer satisfaction strategy in university management. This article is to study how to establish Customer satisfaction evaluation system of university social service functions. Analysis the Customer types of universities;study the content and features of Customer satisfaction in university social services;evaluating on Customer satisfaction and pointing out that we should establish the college Customer satisfaction evaluation organization , the evaluation and weight data collection and scientific analysis, establishing and improving the feedback system and supervision mechanism basing on the evaluation results.

关键词： Customer Customer Satisfaction Universities Service

来源： cnki会议评论

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American Journal of Operations Research 2013年第4期3卷 393-401页

作者： Kazuhiro Esaki Faculty of Science and Engineering HOSEI University Tokyo Japan

The profitability of the system product is decided on the sales of the product. Furthermore, a Customer satisfaction for products quality and a price have a big influence on the sales of the product. It spends limited financial resources effectively to raise the profitability of the system product, and it is necessary to realize the high quality product correspond to the Customer needs as much as possible. There may be close relationship between cost of a product and an expense to implement the individual inherent attribute of system product. For the purpose of improvement of the Customer satisfaction for quality of system product, the method of quantitative quality requirement and evaluation based on the ISO/IEC9126 quality model that includes six quality characteristics is widely recognized. However, independency among each quality characteristic has not been sure and the suitability of method for quality requirement of system product by using these six quality characteristics could not certified statistically. In the precedent study, introduced the requirements definition method for the quality of system product based on the system quality model defined in ISO/IEC9126 and proposed the effectiveness of it statistically. This study have measured the Customer satisfaction for the system quality from the viewpoint of six quality characteristics quantitatively and confirmed the effectiveness of the technique to evaluate. In this study, we have confirmed the relationship between inherent attributes of the product and quantitative result of a measured value of total Customer satisfaction from the view point of six quality characteristics statistically. This study performed the trial to clarify the relations with the inherent attributes that quantitative result of a measurement of the Customer satisfaction based on six quality characteristics by the quality model of ISO/IEC9126. In addition, this study performed the development of the prediction model to estimate the total Customer satisfaction for the system product

关键词： System Software Quality Requirement Quality Evaluation Quality Model Quality Characteristic Inherent Attribute Quality Measure Prediction Model Total Customer Satisfaction