Technology Sub-diffusions:Consumptive Motivations for Mobile Phone Calls and Digital Services

作     者：Chih-Peng Chu 

作者机构：National Dong Hwa University Department of Business AdministrationHualien 

出 版 物：《China Communications》 (中国通信（英文版）)

年 卷 期：2008年第5卷第4期

页      面：120-128页

核心收录：

学科分类：0810[工学-信息与通信工程] 0202[经济学-应用经济学] 02[经济学] 020205[经济学-产业经济学] 

主　　题：Inter-dependent products Technology dif-fusion Mobile telecommunication Digital services Consumptive motivations 

摘      要：Digital services interfaced with mobile phone lines are gradually being regarded as a core product in this modern age due to the high transmission speed of mobile *** research in this paper is based on the concept of product inter-dependence and actively explores the different consumptive motivations between the consumers behavior of phone-call users and those who use digital *** study also attempts to use a modifi ed diffusion model to estimate the consumers collective behavior with a longitudinal *** this study,it can be inferred that psychological consumer motivations should dominate marketing ***,it was found that digital service users have more self-motivation and autonomy when adopting a new product because they have significantly higher innovative at-tributes than the segment of phone-call *** these findings,we claim that we have discovered an unprec-edented concept for marketing managers who welcome the challenges of mobile digital services in the future.