Brand Strategy and Japan's Soft Power

作     者：Xing YAN 

作者机构：School of Political Science and Public AdministrationChina University of Political Science and Law 

出 版 物：《Asian Agricultural Research》 (亚洲农业研究（英文）)

年 卷 期：2015年第7卷第3期

页      面：4-7页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 

基　　金：Supported by Project of National Social Science Foundation(12BGJ026) 

主　　题：Brand Brand strategy Soft power Japan 

摘      要：The 21st century is the time of brand strategy showing its position and importance in operation of *** rise of the brand strategy in operation and management of enterprises has profound social and operation *** development process of brand strategy also reflects evolution of market economy.A country s cultural influence power depends on its brand *** essential task of brand promotion for a county is to narrow the gap between original image and target image,change the past or one-sided image of the public to products of the country,and implement effective communication and propaganda with the aid of related resource system in the country s soft power,and accept new excellent ***,lifting national soft power is to set up distinct and charming national brand or national *** influence power with culture and communication as core is the direct manifestation of a country s core *** is an outstanding feature of a country s *** stretching can promote liftoff of national *** expanding international market,famous brands will play a more and more important role.