Systematic Implementation of Innovation Best Practices:Thota Framework for Innovation

作     者：Hamsa Thota Hamsa Thota

作者机构：Innovation Business DevelopmentInc.St.Simons IslandGAUSA 

出 版 物：《创新与创业管理》 (Management of Innovation and Entrepreneurship)

年 卷 期：2011年第1期

页      面：110-134页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 

主　　题：new product development product innovation product innovation performance harmo-nized innovation best innovation practice implementing innovation innovation culture innovation process innovation tool and method comparative performance assessment study outstanding corpo-rate innovator Thota framework for innovation 

摘      要：The Product Development and Management Association(PDMA)comparative performance assessment studies(CPAS)teach us that the new product development(NPD)and innovation management practices continue to ***,advances in the practice of NPD and innovation did not yield significant increases in new product success ***,the PDMA 2003 CPAS reported a significant difference in the success rates for top performing businesses versus therest.This paper summarizes innovation practices of top performing businesses from CPAS and compares them with the practices of PDMA Outstanding Corporate Innovator(OCI)Award winning *** paper verifies that what the top performers say they do in research surveys is actually what the outstanding corporate innovators do in *** paper then raises the question of how underperforming companies can implement key learnings from the best to improve their own innovation *** development of Thota framework for innovation as a systematic framework to help underperformers implement the best practices is *** a case study,the implementation of the Thota framework for innovation is illustrated with BMW,an OCI award winning *** Thota Framework for Innovation is based on three organizing principles and eight *** businesses can improve their innovation performance by internalizing the three organizing principles and rigorously implementing eight actions specified in the Thota framework for innovation.