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The Marketing Factors Affecting Customer Decision-Making of Xiaomi Smart Wearable Devices in Guangxi,China

Management Studies 2022年第3期10卷 191-200页

作者： LIU Meng Anake Chitkesorn payap university Chiang MaiThailand

From an empirical point of view,this paper proposes research hypotheses and models based on the market situation of Xiaomi smart wearable devices in Guangxi,as well as the research status of consumers’purchasing decisions,combined with the empirical research of some *** paper designs questionnaires and *** sampling survey method is used to investigate and analyze the influencing factors of Guangxi consumers’decision to purchase Xiaomi smart wearable *** were distributed through Questionnaire Star,and 385 valid questionnaires were collected for descriptive statistics and correlation *** are as follow:(1)Consumers in Guangxi who purchase Xiaomi smart wearable devices are between 19 and 32 years old,and most of them have a bachelor’s *** the five factors of demographic characteristics,only income and marketing mix satisfaction have a positive correlation,indicating that customers are sensitive to Xiaomi smart wearable *** among the customers of Xiaomi smart wearable products,the monthly income of less than 5,000 yuan accounted for 30.91%of the total number of surveys;the monthly income was 5,000-7,000 yuan,accounting for 34.29%.(2)The satisfaction of the marketing mix is positively correlated with the satisfaction of customer *** satisfaction of the marketing mix varies with the age,gender,education,income,and working years of each population,and only the income is positively correlated with the satisfaction of the marketing ***,age,gender,education,and years of employment were not associated with marketing mix *** to the above conclusions,relevant and reasonable product development and marketing suggestions are put forward for the enterprise,which provides a reference for the enterprise’s brand building and market ***,on the basis of comparing with other scholars at home and abroad,through the 7P marketing theory and purchasing d

关键词： Xiaomi smart wearable devices customer decision influencing factors

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The Relationship Between Job Satisfaction and Employee Performance of Teacher in N university, China

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Psychology Research 2022年第6期12卷 398-409页

作者： YU Huimin Taien Layraman payap university Chiang MaiThailand

At present,as of June 15,2019,the Ministry of Education announced a total of 2,956 institutions of higher learning in China,including 2,688 regular institutions of higher learning(including 266 independent colleges)and 268 adult institutions of higher *** present,the development of colleges and universities is also facing serious *** the development and progress of the times,many colleges and universities are getting better and better,which is closely related to the teachers’strength and teachers’job *** is very important to improve the job satisfaction of university *** introduction of teachers is crucial,and many schools are weak in teaching staff,which hinders the long-term development of *** turnover of teachers in colleges and universities is closely related to job *** present,the overall turnover of teachers in colleges and universities is too *** rapid development of China’s colleges and universities is still expanding the scale of development,which requires more *** the ensuing enterprise competition,university positions are not dominant,mainly in the current life,salary is very important,family expenses,parents,and children’s expenses are getting higher and higher,but the salary of university teachers cannot keep up with the development of the *** present,one of the problems in colleges and universities is that salary promotion is not friendly to teachers with old qualifications,high academic qualifications,and high professional ***,to improve the job satisfaction of college teachers is the only way for the long-term development of colleges and *** study investigated the relationship between job satisfaction and employee performance among 341 teachers from N university in Nanning,Guangxi province,*** independent variable is six factors of job satisfaction,including working environment,salary and promotion,job security,relationship with colleagues,r

关键词： employee performance job satisfaction N the university correlation

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Marketing Factors Influencing Customer Decision-Making in the Interior Decorations Industry in Guangxi,China

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Management Studies 2022年第3期10卷 177-190页

作者： MA Yupeng Anake Chitkesorn payap university Chiang MaiThailand

The purpose of this study was to empirically examine the influence of marketing mix towards customer decision-making in the interior decoration industry of Guangxi,*** interior decoration industry in Guangxi is growing at rapid ***,this study is specially helpful for the interior decoration industry in Guangxi,China,and the interior decoration industry in Guangxi can use marketing mix for their business *** order to carry out this study,the population was taken to be those customers of the interior decoration.A sample(N=425)customers were taken using simple random sampling from the interior decoration consumers of Guangxi,*** was hypothesized that marketing mix had positive influence on customer *** was hypothesized that marketing mix predicts customer *** results were analyzed with help SPSS *** statistical analysis,Pearson correlation test,and regression analysis were used to test *** results showed significant positive relationship and marketing mix was a predictor of customer *** research is significant and useful for all the interior decoration enterprises in Guangxi.

关键词： interior decoration customer decision-making marketing mix

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Research on the Marketing Strategy of Training Institutions of Guangxi Dongfang Yixue Education Group

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Psychology Research 2022年第6期12卷 384-397页

作者： PAN Zhengyu Sutapat Kongkerd payap university Chiang MaiThailand

The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers through PDCA theory;(3)through personal information survey,to compare parents’satisfaction with the marketing strategy of Guangxi Dongfang Yixue Education Group training institution;(4)through the investigation of teachers’work situation among the parents of the third year of junior high school and the third year of senior high school,the teachers who use PDCA theory in the training institutions of Guangxi Dongfang Yixue Education Group will be compared;(5)to provide guidelines for developing marketing *** the basis of a large number of relevant literature,this paper investigates the factors that affect the marketing strategy of training institutions of Guangxi Dongfang Yixue education group,determines the objectives,constructs a model,and puts forward ***,descriptive statistical analysis,hypothesis test analysis and inferential statistical analysis are carried out through SPSS *** study found that K9 and K12 parents have no differences in 7PS marketing strategies in terms of gender,age,education and income,and there are certain differences in their careers.K9 and k12 teachers have certain differences in the PDCA management system in terms of working hours,teaching ability and expression ability,but there are no differences in professional titles and education levels.

关键词： 7PS marketing strategy satisfaction PDCA management theory

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Factors Affecting Brand Loyalty of Private Universities: Case Study Guangxi university of Foreign Languages

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Psychology Research 2022年第6期12卷 369-383页

作者： PENG Jie Punnuch Chaipinchana payap university Chiang MaiThailand

In recent years,China’s private higher education has developed significantly,and private universities have become one of the“two schools”.However,due to the expansion of the scale of public schools,the limited supply of teachers in private colleges,and the mismatch between the supply and demand of graduate employment,the crisis of students in private colleges and universities has become increasingly serious,and the pressure of survival and competition is *** main purpose of this study is to explore the influence of Guangxi university of Foreign Languages marketing mix and brand awareness on brand loyalty,and to provide recommendations for Guangxi university of Foreign Languages private *** researchers will use a quantitative approach to study the effect of two independent variables(marketing mix and brand awareness)on the dependent variable(brand loyalty).A total of 414 questionnaires were distributed to students of Guangxi university of Foreign Languages and analyzed using statistical software *** descriptive statistical analysis to understand the sample of respondents;perform reliability and validity analysis to ensure the reliability and validity of the questionnaire;perform correlation analysis to determine the correlation between independent and dependent variables;and perform regression analysis,to explore the influence and degree of influence of various factors on the brand loyalty of private colleges and *** shows that marketing mix and brand awareness have a significant positive impact on brand loyalty of private ***,based on the research results,five suggestions are put forward from the perspective of private universities to help private university brands improve customer brand loyalty and their own brand competitiveness.

关键词： Guangxi university of Foreign Language marketing mix brand awareness brand loyalty

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Factors of Marketing Toward Customer Decision-Making in Cross-Border E-Commerce:Case Study of QD Company

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Management Studies 2022年第2期10卷 138-145页

作者： LU Liuye Sutapat Kongkerd payap university Chiang MaiThailand

Taking small cross-border e-commerce enterprise QD company as an example,this study targets customers consuming on the platform of cross-border e-commerce enterprise QD company,and the purpose is to study the marketing factors affecting customer *** combining with relevant literature,this paper preliminarily confirmed that 7Ps,Technology Acceptance Model(TAM),and customer decision-making theory as the theoretical basis,and established the theoretical *** to the mature scale of domestic and foreign scholars to measure the research variables,with 7Ps and TAM as the independent variable,TAM perceived usefulness and ease of use as the core of the independent variable,customer decision-making as the dependent variable,in the test before the project,forming a formal questionnaire,the main data are obtained through the design and distribution of the *** on a large number of relevant literature,this paper examines the marketing factors influencing customer decisions in cross-border e-commerce,then identifies goals,builds models,and proposes *** to the technical acceptance model in consumer behavior theory,select the cross-border e-commerce enterprise quantum dot platform of consumers as the research object,finally through SPSS software on cross-border consumer feedback,including descriptive statistical analysis,factor analysis,correlation analysis,regression analysis test customer satisfaction,finally found a significant positive relationship between customer decision-making and marketing mix and TAM variables.

关键词： cross-border e-commerce 7Ps TAM marketing factors customer decision-making

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Research on Customer Satisfaction Based on 7Ps Marketing Mix Strategy:A Case Study of Suofeiya

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Management Studies 2022年第3期10卷 167-176页

作者： YANG Tongming Sutapat Kongkerd payap university Chiang MaiThailand

Based on the situation of China’s custom home furnishing industry,this paper systematically analyzes the marketing environment and market competitiveness of China’s custom home furnishing *** an enterprise wants to produce in the market competition,marketing strategy is very important to the development and competition of the *** strategy,based on Guangxi Suofeiya custom household customer satisfaction as the research object,based on the demographic characteristics and consumer behavior and marketing strategy,carries on the quantitative analysis of customer satisfaction,component factors affecting customer satisfaction index,set up 28 observation variables affecting customer satisfaction,uses the questionnaire survey,through the questionnaire star network distributed in the form of data collection;SPSS 22.0 descriptive statistical analysis,reliability analysis,validity analysis,correlation analysis,and regression analysis were carried out on the collected *** studying the significance of demographic characteristics,consumer behavior,and marketing strategies,customer satisfaction,the results show that different aspects of gender,age,monthly household income,and occupations are different from customer satisfaction,but different education levels have no significant *** to the research conclusion,from the perspective of 7Ps marketing theory,optimization marketing suggestions are put forward for Sophia Company to improve customer satisfaction,so as to enhance its competitiveness in Guangxi home furnishing market,and provide reference for other customized home furnishing enterprises.

关键词： Suofeiya Guangxi 7Ps marketing theory customer satisfaction marketing influencing factors

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Thai Perilla frutescens fruit oil alleviates carbon tetrachloride-induced hepatotoxicities in rats

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Asian Pacific Journal of Tropical Biomedicine 2020年第3期10卷 101-110页

作者： Narisara Paradee Duangta Kanjanapothi Tawat Taesotikul Sarawut Kongkarnka Adchara Prommaban PimpisidKoonyosying Somdet Srichairatanakool Department of Biochemistry Faculty of MedicineChiang Mai UniversityChiang MaiThailand Faculty of Pharmacy Payap University(Maekhao Campus)Chiang MaiThailand Department of Pathology Faculty of MedicineChiang Mai UniversityChiang MaiThailand

Objective:To study the effect of perilla fruit oil against carbon tetrachloride(CCl4)-induced liver damage in ***:Perilla fruit oil was analyzed in terms of fatty acids,tocopherols and tocotrienols using ***-chronic toxicity of perilla fruit oil was investigated in rats for 90 d followed by a 28 d recovery ***,biochemical and pathological parameters were *** evaluate hepatoprotection,rats were divided into five groups and orally administered with Tween 80 for 10 d;Tween 80,silymarin,perilla fruit oil(0.1 mL/200 g)and perilla fruit oil(1 mL/200 g)for 10 d together with subcutaneous injection of CCl4(2 mL/200 g)on days 9 and *** enzymes and pathological parameters were ***:Perilla fruit oil containedα-linolenic acid(56.55%of total fatty acid),β-tocopherol(49.50 mg/kg)andγ-tocotrienol(43.65 mg/kg).Rats showed significant changes in the percentage of monocytes and platelet indices following perilla fruit oil consumption for 90 d;in the percentage of neutrophils and lymphocytes,and RBC indices in the recovery period when compared with the deionized water *** protein and creatinine levels were increased while alkaline phosphatase and aspartate aminotransferase levels were decreased(P<0.05).Organ weight index and pathological indicators did not change *** liver of CCl4-induced rats showed remarkable centrilobular fatty changes,which was ameliorated by perilla fruit oil *** aminotransferase,alanine aminotransferase and alkaline phosphatase levels were decreased(P<0.05)in rats given perilla fruit ***:Perilla fruit oil is rich inα-linolenic acid,β-tocopherol andγ-tocotrienol and improves blood biomarker levels and protects against CCl4-induced *** studies are required before supporting its use for the treatment of hepatitis.

关键词： Perilla frutescens Perilla oil Carbon tetrachloride Fatty change Liver injury

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A Study of Service Quality of Fantawild ASEAN Legend Theme Park,Nanning,China

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Management Studies 2022年第4期10卷 232-248页

作者： XIE Julin Punnuch Chaipinchana payap university Chiang MaiThailand

At present,Chinese theme parks are popping up more and *** are not many theme parks in China that can operate stably for a long period of *** development prospect of Nanning Fantawild ASEAN Legend Theme Park is ***,the question of how to maintain and improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park,attract more visitor volume,and create the most attractive theme park in Nanning is the question of the future sustainable survival and development of Nanning Fantawild ASEAN Legend Theme *** paper combines theory and practice,referring to a large amount of relevant information and literature from home and abroad,and summarizing the existing experiences and ***,visitors who have visited the ASEAN Legends Theme Park at Fantawild Joy World in Nanning were selected as the ***,this paper synthesises relevant theories such as service quality theory and(6W1H)customer behaviour.A set of questionnaires was designed for the visitors of Nanning *** study analyzes the factors affecting the service quality of Nanning Fantawild ASEAN Legend Theme Park as well as the factor analysis of customer *** on the empirical research and analysis of the results,methods and suggestions for improving the service quality of Nanning Fantawild ASEAN Legend Theme Park are *** paper uses SPSS statistical software to analyze the results by means of reliability and validity analysis,descriptive statistics analysis,and analysis of *** results were concluded that the customers’overall satisfaction with the service quality of Nanning Fantawild ASEAN Legend Theme Park is shown in the question phase of each level dimension,with the reliability dimension showing the lowest level of *** is of great practical significance to improve the competitiveness of Nanning Fantawild ASEAN Legend Theme Park in ***,there were no significant mean differences in the relationship

关键词： service quality theme park visitor satisfaction customer behavior

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The Customer’s Satisfaction in Marketing Mix of Guangxi Wuzhou Ou Shu Liubao Tea Industry Co., Ltd.

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Psychology Research 2022年第6期12卷 410-423页

作者： LU Boyang Punnuch Chaipinchana payap university Chiang MaiThailand

Liubao tea has a long history in Wuzhou,*** its unique process and high quality,Liubao tea has become a favorite commodity of Wuzhou *** present,Guangxi Wuzhou Ou Shu Liubao Tea Co.,*** the Nanning market has many problems;based on the analysis and research of the Liubao tea market,a sample of customer satisfaction of Liubao tea marketing was analyzed according to the current situation of market *** comprehensive data analysis,it provides theoretical data and data support for Ou Shu Liubao Tea Co.,*** provides data reference for the development of Nanning marketing *** research object selected in this study is the customers who have purchased Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China in ***,it studies and analyzes the factors that affect employee satisfaction,and comprehensively uses the relevant theories of consumer behavior(6W1H)and marketing mix(4P).Then,taking 350 consumers of Guangxi Wuzhou Ou Shu Liubao Tea in Nanning,China as the survey object,a set of scale to measure consumer satisfaction is *** reliability and validity analysis,descriptive analysis,and other analysis methods were used to analyze the results,and hypothesis test was carried *** the same time,on the basis of this conclusion,it provides reference for Guangxi Wuzhou Ou Shu Liubao Tea Co.,*** puts forward specific countermeasures and suggestions.

关键词： Liubao tea customer satisfaction recommendation marketing mix

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