Research on the Marketing Strategy of Training Institutions of Guangxi Dongfang Yixue Education Group

作     者：PAN Zhengyu Sutapat Kongkerd 

作者机构：Payap UniversityChiang MaiThailand 

出 版 物：《Psychology Research》 (心理学研究：英文版)

年 卷 期：2022年第12卷第6期

页      面：384-397页

学科分类：0502[文学-外国语言文学] 050201[文学-英语语言文学] 05[文学] 

主　　题：7PS marketing strategy satisfaction PDCA management theory 

摘      要：The objectives of research are:(1)to determine the satisfaction data of K9 and K12 parents to the training institutions of Guangxi Dongfang Yixue Education Group;(2)to determine the quality of K9 and K12 teachers through PDCA theory;(3)through personal information survey,to compare parents’satisfaction with the marketing strategy of Guangxi Dongfang Yixue Education Group training institution;(4)through the investigation of teachers’work situation among the parents of the third year of junior high school and the third year of senior high school,the teachers who use PDCA theory in the training institutions of Guangxi Dongfang Yixue Education Group will be compared;(5)to provide guidelines for developing marketing *** the basis of a large number of relevant literature,this paper investigates the factors that affect the marketing strategy of training institutions of Guangxi Dongfang Yixue education group,determines the objectives,constructs a model,and puts forward ***,descriptive statistical analysis,hypothesis test analysis and inferential statistical analysis are carried out through SPSS *** study found that K9 and K12 parents have no differences in 7PS marketing strategies in terms of gender,age,education and income,and there are certain differences in their careers.K9 and k12 teachers have certain differences in the PDCA management system in terms of working hours,teaching ability and expression ability,but there are no differences in professional titles and education levels.