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Three Tales of Capitalism and Creative Economy

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International Relations and Diplomacy 2020年第2期8卷 39-44页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim is to examine how the creative economy develops in shareholder,state,and stakeholder *** the shareholder capitalism,the creative economy is headed by large companies in cooperation with governments,which replicate pregiven formulas of governance with no consideration of local specificities,and reinforces the exclusion of small and medium-sized creative *** state capitalism has the government authorities as the main drivers of the creative economy’s growth,which is usually connected to their political interest in preserving authority and manipulating the *** the stakeholder capitalism,companies should pay their fair share of taxes,show zero tolerance for corruption,uphold human rights throughout their global supply chains,and advocate for a competitive level playing *** elements create the specific conditions for a more diversified set of actors leading the initiatives dedicated to the development of creative economy.

关键词： creative economy shareholder capitalism state capitalism stakeholder capitalism

Beyond the Playboy and the Hero: The (Re)constructions of Roberto Carlos’s work in “The Songs You Danced for Me”

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Journal of Literature and Art Studies 2020年第2期10卷 146-152页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim is to examine how the musical work of Roberto Carlos was mobilized in the danceshow“The songs you danced for me”.The contact between the songs and the contemporary dance defined different *** results indicate that such contact reaffirms romantic love and the heroism of the protagonist,but also opens possibilities for relationships that escape from the heteronormative romantic ideal.

关键词： Roberto Carlos The songs you danced for me contemporary dance Brazilian music Brazilian dance Jovem Guarda

The Theoretical Foundations and Limitations of the Concept of“Creative Economy”

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Journal of Philosophy Study 2020年第3期10卷 224-227页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aims of the article are to present the theoretical foundations of the concept of“creative economy”and explore its main *** central argument indicates that the liberal theoretical foundations of creative economy point out that transformations in the capitalist order paved the way for economic activities that considered the growing aesthetic and intellectual needs of individuals and were based on intellectual resources,social networking and knowledge ***,there are limitations in the concept,such as the understanding that creative economy is a result of pregiven formulas of governance replicated with no consideration of local specificities.

关键词： creative economy theoretical foundations liberalism criticism

As If There Were No Tomorrow:New Year’s CovidFests in Brazil

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Sociology Study 2021年第1期11卷 33-36页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The clash between the Brazilian president and the local authorities sent confusing signals regarding the COVID-19 pandemic to the *** debates were raging across social media on whether people should stay home or keep the economy ***,with the intensification of the pandemic and the prolonged restrictive measures,many people started to disrespect social distancing and,with the premature reopening of the economy in many cities,*** with restrictions on agglomeration by state and municipal governments and the cancellation of traditional New Year’s Eve events in Brazil,the turn of the year was characterized by illegal agglomeration in various *** aim of the article is to explain why there were so many illegal New Year’s parties—known as CovidFests—in Brazil during the COVID-19 pandemic,despite the restrictions on *** main argument indicates that CovidFests are connected to the lack of social belonging in Brazilian society,which reflects the ongoing necropolitics in the country and the dissemination of a furious melancholy,when discouragement becomes destructive.

关键词： New Year’s parties Brazil pandemic necropolitics furious melancholy

A Discussion on Entrepreneurship, Creativity, and Innovation Applied to International Marketing

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Economics World 2015年第1期3卷 54-70页

作者： Edmir Kuazaqui Escola Superior de Propaganda e Marketing (espm) Sao Paulo Brazil

This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized manner, the evolution of organizations throughout the ages and its importance in an economic and social point of view. Within this vision, the entrepreneur is differentiated from the business person, evidencing the individual entrepreneur and the creative economy as fomenters of new business opportunities. In a society in which there are no more borders, only the political and cultural ones, enterprise, creativity, and innovation become necessary as a means for differentiated and sustained growth, especially considering domestic and international competition. As human skills applied to the professional field, people can use them in a handcrafted and differentiated manner, to render the strategies of the actions into ways of modeling businesses and solutions, thus reaching a state of the art.

关键词： entrepreneurship creativity innovation international marketing competences administration

When Tomorrow Comes:The Present and the Future of Advertising

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Chinese Business Review 2021年第3期20卷 106-110页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim is to analyse the present and the possible future of the concept of *** present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship *** future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.

关键词： advertising convergence culture experience economy Fourth Industrial Revolution technology

Like a Wrecking Ball: The Creative Queer spaces of Gustavo Vinagre’s “New Dubai”

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Journal of Literature and Art Studies 2020年第12期10卷 1142-1147页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim of the article is to analyse the creative queer spaces of Gustavo Vinagre’s movie New Dubai. The mainargument indicates that gay sex creatively brings the possibility of resistance against gentrification and questionsheteronormative rules in the organization of society and space. Sex and the violence of the interventions in thecontext of the real estate speculation point to the violence and voyeurism of filming, especially of filming sex.

关键词： Queer spaces Queer movies Gustavo Vinagre New Dubai Brazilian cinema Brazil gentrification

Blinding Lights: the Creative Queer Geography of Daniel Nolasco’s Dry Wind

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Journal of Literature and Art Studies 2021年第5期11卷 345-350页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim of this paper is to examine the creative queer geography of Daniel Nolasco’s movie Dry *** main argument indicates that,instead of representing countryside cities exclusively as places of repression and denial,the movie shows part of the countryside gay *** realism of the fertilizer factory and the aridity of the city of Catalão are opposed to the extreme stylization of vibrant colors and blinding neon lights of the main character’s fetishist imagination,which indicates how he increasingly surrenders to his *** the pornographic representation of homoerotic desire,Dry Wind also proposes alternatives for affective expressions of masculinities that do not conform to the prevailing moral standards.

关键词： Dry Wind Daniel Nolasco queer cinema queer geography fetishism homoerotism masculinity

Living on the Edge: Brazilian Creative Workers in the Gig Economy During the COVID-19 Pandemic

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Psychology Research 2021年第2期11卷 56-62页

作者： Diego Santos Vieira de Jesus espm-Rio Rio de JaneiroBrazil

The aim is to analyse the situation of Brazilian creative workers in the gig economy during the COVID-19 *** main argument indicates that,despite the opportunities for entrepreneurship brought by gig economy during the COVID-19 pandemic,Brazilian creative workers may be open to exploitation and lower wages and show lower levels of satisfaction compared to the creative activities they used to have before the *** workers became even more exposed to the lack of long-standing protections-such as a minimum wage,safety and health regulation,retirement income,health insurance,and worker compensation-and risks that were previously shouldered by employers and the state,including responsibility for bodily injury,damage to tools and assets,coverage between paid gigs,financial malfeasance by customers,and harassment.

关键词： creative economy creative class creative industries gig economy COVID-19 pandemic exploitation