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marketing communications Strategy through Social Media

Journal of Modern Accounting and Auditing 2020年第12期16卷 555-564页

作者： Baisakhi Mitra Mustaphi N.L.dalmia institute of management studies&research mumbaiindia

Social media is becoming an important tool of marketing *** a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking *** some estimates,social networking now accounts for 40 percent of all time spent online in *** December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 *** one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand *** is felt that people’s brand choices used to be heavily influenced by ***,this pattern is *** with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final *** persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch *** media is a *** also has *** this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.

关键词： marketing communications Internet challenges opportunities social media

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Innovations and Regional Development in Non-Profit Sector of the Czech Republic

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Journal of Mathematics and System Science 2014年第9期4卷 593-604页

作者： Marcela Gottlichova Radomila Soukalova Faculty of Multimedia communications Tomas Bata University in Zlin nam. T. G. Masaryka 5555 760 O1 Zlin Czech Republic

The aim of this study is to present one of the possibilities of innovations focused on regional development in the non-profit sector. The primary basis shows the way to eliminate or remove the problem fields, the so-called non-profit organizations failures such as philanthropic insufficiency, philanthropic paternalism, philanthropic amateurism and philanthropic particularism. These present the final values and provide conclusions of the Analysis of Non-profit Non-governmental Organisations of Zlin Region. The current situation reveals the longstanding problem of non-profit non-governmental organizations, which is the absence of professional marketing staff, and suggests new possibilities for university graduates＂ application on the labour market, thus creating the essential platform for new approaches in designing educational programs. Non-profit organizations should therefore pay increasing attention to addressing both general public and particularly the youth since young people may be their future volunteers, employees, donors and sympathizers.

关键词： Non-profit secto non-profit non-governmental organizations marketing marketing communications cooperation

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