Innovations and Regional Development in Non-Profit Sector of the Czech Republic

作     者：Marcela Gottlichova Radomila Soukalova 

作者机构：Faculty of Multimedia Communications Tomas Bata University in Zlin nam. T. G. Masaryka 5555 760 O1 Zlin Czech Republic 

出 版 物：《Journal of Mathematics and System Science》 (数学和系统科学（英文版）)

年 卷 期：2014年第4卷第9期

页      面：593-604页

学科分类：0303[法学-社会学] 12[管理学] 1204[管理学-公共管理] 03[法学] 030301[法学-社会学] 

主　　题：Non-profit secto non-profit non-governmental organizations marketing marketing communications cooperation 

摘      要：The aim of this study is to present one of the possibilities of innovations focused on regional development in the non-profit sector. The primary basis shows the way to eliminate or remove the problem fields, the so-called non-profit organizations failures such as philanthropic insufficiency, philanthropic paternalism, philanthropic amateurism and philanthropic particularism. These present the final values and provide conclusions of the Analysis of Non-profit Non-governmental Organisations of Zlin Region. The current situation reveals the longstanding problem of non-profit non-governmental organizations, which is the absence of professional marketing staff, and suggests new possibilities for university graduates＂ application on the labour market, thus creating the essential platform for new approaches in designing educational programs. Non-profit organizations should therefore pay increasing attention to addressing both general public and particularly the youth since young people may be their future volunteers, employees, donors and sympathizers.