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The Logical Structure of the e-commerce platform Design and external Interfaces to Achieve of O To O

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The Logical Structure of the E-Commerce Platform Design and ...

e-commerce platforms and Innovation of Manufacturing enterprises: exploring Innovation-Driven Pathways for the Deep Integration of the Digital economy and the Real economy

2012 National Conference on Information Technology and Computer Science

作者： WeI Li-jun Department of electrical engineering,Hunan Railway Professional Technology College,Zhuz hou,412001 WU Hai-bo Department of electrical engineering,Hunan Railway Professional Technology College,Zhuz hou,412001 XIAO Liao-liang Department of electrical engineering,Hunan Railway Professional Technology College,Zhuz hou,412001 GONG Jiang-tao Department of electrical engineering,Hunan Railway Professional Technology College,Zhuz hou,412001 CHeN Xin-xi Department of electrical engineering,Hunan Railway Professional Technology College,Zhuz hou,412001 TANG Dong-mei School of Geosciences and Info-Physics,Central South University,Changsha,410083

O2O namely Online To Offline,it is a line from online to down,and combine online resources with real economy,therefore allowing the network to become the real economy to an e-commerce model extends to the virtual world of the "front",different from the B2B-（Business To Business） and B2C （Business to Customer） to become a very popular business *** the basis of the principle of relational database logical structure design as well as different forms of the external interface of e-commerce platform in the O2O mode,explore the site structure of the the O2O business model for life service e-commerce platform is designed to provide a good design ideas.

关键词： Online To the Offline e-commerce platform logical structure the realization of the external interface

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Frontiers of economics in China-Selected Publications from Chinese Universities 2024年第4期19卷 379-405页

作者： LÜYue CHeN Yongchang ZHANG Haotian ZHU Zhujun School of International Trade and economics University of International Business and EconomicsBeijing 100029China Academy of Global Innovation&Governance University of International Business and EconomicsBejing 100029China School of economics&Trade Hunan UniversityChangsha 410079China PBC School of Finance(PBCSF) Tsinghua UniversityBeijing100083China Research Center for Modern Business Zhejiang Gongshang UniversityHangzhou 310018China School of economics Zhejiang Gongshang UniversityHangzhou 310018China

This paper introduces a theoretical model designed to examine how the presence of manufacturing enterprises on e-commerce platforms impacts their *** paper empirically examines the influence and internal mechanism of manufacturing enterprises'engagement in e-commerce platforms on their innovation,utilizing extremely detailed micro-level enterprise data from the *** e-commerce platform and the China Patent Database for the period from 2002 to *** main results are:(1)Manufacturing enterprises that use e-commerce platforms are much more likely to come up with new ideas;these results are still statistically significant even after using different robustness tests,such as propensity score matching and instrumental variable-based endogeneity treatment.(2)In terms of the influence mechanism,the presence of manufacturing enterprises on e-commerce platforms primarily stimulates their innovation by expanding the market size and facilitating knowledge spillover.(3)Furthermore,an extended analysis based on the innovation network reveals that participation in e-commerce platforms also significantly improves the patent centrality and the number of star patents for manufacturing ***,this paper provides valuable insights for exploring the innovation-driven pathways for the deep integration of the digital economy and the real economy.

关键词： digital economy e-commerce platform corporate innovation knowledge spllover innovationnetwork

Dynamic Pricing Model of e-commerce platforms Based on Deep Reinforcement Learning

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Computer Modeling in engineering & Sciences 2021年第4期127卷 291-307页

作者： Chunli Yin Jinglong Han College of economics and Administration Tonghua Normal UniversityJilin130000China Department of Administration Section Tonghua Normal UniversityJilin130000China

With the continuous development of artificial intelligence technology,its application field has gradually *** further apply the deep reinforcement learning technology to the field of dynamic pricing,we build an intelligent dynamic pricing system,introduce the reinforcement learning technology related to dynamic pricing,and introduce existing research on the number of suppliers(single supplier and multiple suppliers),environmental models,and selection algorithms.A two-period dynamic pricing game model is designed to assess the optimal pricing strategy for e-commerce platforms under two market conditions and two consumer participation *** first step is to analyze the pricing strategies of e-commerce platforms in mature markets,analyze the optimal pricing and profits of various enterprises under different strategy combinations,compare different market equilibriums and solve the Nash ***,assuming that all consumers are naive in the market,the pricing strategy of the duopoly e-commerce platform in emerging markets is *** comparing and analyzing the optimal pricing and total profit of each enterprise under different strategy combinations,the subgame refined Nash equilibrium is ***,assuming that the market includes all experienced consumers,the pricing strategy of the duopoly e-commerce platform in emerging markets is analyzed.

关键词： Deep reinforcement learning e-commerce platform dynamic evaluation game model pricing strategy

Theoretical analysis of brand-building of e-commerce platforms

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China Finance and economic Review 2016年第4期5卷 120-129页

作者： Guan Guanjun the College of Business Administration in Capital University of economics and Business of China

Brand-building is inevitable for e-commerce platforms,based on the economic theory of heterogeneous perfect *** investing heterogeneous factors,such as innovative entities into the platforms,their basic business can achieve a natural monopoly in the market,which constitutes a necessary condition for them to build their brands.e-commerce platforms have invalidated the traditional hypothesis of asset specificity,and its value-added business targets brand-building by selling products of multiple varieties and in small batches.

关键词： e-commerce platform brand monopolistic competition heterogeneous perfect competition

Predicting Purchasing Behavior on e-commerce platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing

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International Journal of Communications, Network and System Sciences 2024年第6期17卷 81-103页

作者： Abraham Jallah Balyemah Sonkarlay J. Y. Weamie Jiang Bin Karmue Vasco Jarnda Felix Jwakdak Joshua College of Computer Science and engineering Hunan University Changsha China Department of Health Inspection and Quarantine Xiangya School of Public Health Central South University Changsha China

This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.

关键词： e-commerce platform Purchasing Behavior Prediction Logistic Regression Algorithm

Impacts of platform’s Omnichannel Coupons on Multichannel Suppliers

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Journal of Systems Science and Systems engineering 2023年第1期32卷 71-99页

作者： Yue Zhang Xiaojian Hu Ju Zhao Ju Qiu School of Management Hefei University of TechnologyHefei230009China Key Laboratory of Process Optimization and Intelligent Decision-Making Ministry of EducationHefei230009China

While coupons that can be redeemed only in online channels have been issued by e-commerce platforms for decades, a new type of platform’s coupons, i.e., omnichannel coupons, which can be redeemed in both online and store channels, is gaining popularity with the rise of the omnichannel retail mode. It is interesting to explore the conditions under which omnichannel coupons are more advantageous to platforms and multichannel suppliers that sell products through platforms and physical stores. Two game models are developed in two cases where an e-commerce platform offers single channel coupons or omnichannel coupons for a multichannel supplier. Two scenarios are considered: one in which a consumer’s valuation of a product that fits his or her need is homogeneous and another in which the valuation is heterogeneous. equilibrium outcomes show that under the homogeneous scenario, the product price and coupon face value in both coupon modes increase with the product’s fit probability when the cross-selling revenue is high, while decrease with the product’s fit probability when the cross-selling revenue is low. However, under the heterogeneous scenario, the price in both modes increases with the product’s fit probability only when the supplier’s loss from returns is low and the cross-selling revenue is high, and the coupon face value always decreases with the product’s fit probability. Compared with single channel coupons, omnichannel coupons may lead to a higher product price under certain conditions. Furthermore, omnichannel coupons can lead to higher total demand and benefit both the platform and the supplier if and only if the product’s fit probability is low and the supplier’s loss from returns is high. An extension shows that the platform’s preference for omnichannel coupons is weakened when the supplier offers a partial refund policy.

关键词： Omnichannel coupon promotion e-commerce platform game theory

Research on the Development Model ofe - commerce Finance： A Case Study of the Cross-border Cooperation in Finance between banks and e-commerce companies

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International english education Research 2015年第4期 15-17页

作者： Chen Lin Wu Jingjing Wang Jingjing School of Management Shanghai University of Engineering Science Shanghai China School of economic and Management Zhejiang Agriculture and Forest University Zhejiang China

This purpose of this article is to provide an overview of the research situation and the development model of the e-commerce finance. This article takes the cross-border cooperation in finance between banks and e-commerce companies. This paper introduces three development models of e-commerce finance. Banks set up their own e-commerce platform. The banks take advantage of e-commerce platform. The e-commerce companies run financial business. The theoretical findings reported in this paper pave the way for embarking on the promising and relevant future research.

关键词： e-commerce finance e-commerce platform Internet finance

Recycling decision,fairness concern and coordination mechanism in eC-CLSC

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Journal of Control and Decision 2021年第2期8卷 184-191页

作者： Yuyan Wang Zhaoqing Yu Yanli Guo School of Management Science and engineering Shandong University of Finance and EconomicsJinanShandong 250014People’s Republic of China

Taking the e-commerce platform’s fairness concern into account,three decision-making models of e-commerce closed-loop supply chain are ***,the recycling decisions under three models are studied and the impact of fairness concern is ***‘effort costs sharing contract’is proposed to realise the coordination of the supply ***,the conclusions are verified by numerical *** results show that the e-commerce platform’s fairness concern reduces own profit and the remanufacturer’s profit,and decreases system ***‘effort costs sharing contract’can realise the centralised model where recycling price of waste products is the highest,commission is the lowest,and system profit is the *** the coordinated system,the higher the proportion of remanufacturer sharing effort costs,the higher the profit of remanufacturer.

关键词： e-commerce closed-loop supply chain e-commerce platform fairness concern recycling decision

Comparative Analysis of the effects of False Low-Price Marketing Strategy on Multiple platforms

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Proceedings of Business and economic Studies 2021年第6期4卷 32-38页

作者： Wanting He Xixi Zhu Lianghui Zhao School of economics and Management Wuyi UniversityJiangmen 529020Guangdong ProvinceChina Hochschule Anhalt Bernburg 06406Germany

In order to make full use of the characteristics of commodity prices,merchants on e-commerce platforms have adopted the low-price marketing *** promotional discounts can bring new vitality to the commodity sales market,but extreme discount marketing methods would lead to serious impacts on the sales of competing products,thus affecting the stable development of the online shopping *** sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms(Taobao,JD,and Amazon)were used in this *** sales data from different e-commerce platforms and different time periods were analyzed,and one-way ANOVA was used on the factors affecting the effect of marketing *** results showed that there is a significant difference between the direct marketing of high-priced products and low-priced products on Taobao;the difference between the marketing effects of high-priced products and mid-priced products on JD and Amazon is *** analysis would help businesses formulate reasonable marketing strategies and promote the stable development of the online shopping market.

关键词： e-commerce platform False low price Marketing strategy Marketing effect