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The effects of low-volume combined training on health-related physical fitness outcomes in active young adults: A controlled clinical trial

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Sports Medicine and Health Science 2023年第1期5卷 74-80页

作者： Ricardo Martins Nuno Loureiro Department of Arts Humanities and SportsSchool of EducationPolytechnic Institute of BejaLaboratory of Physical Activity and HealthBejaPortugal

The effects of combined training(CT)on improving general health are well known,however,few studies have investigated the effects of low-volume ***,the aim of this study is to investigate the effects of 6 weeks of lowvolume CT on body composition,handgrip strength(HGS),cardiorespiratory fitness(CRF)and affective response(AR)to *** healthy,active young adult man(meanSD,[20.061.66]years;[22.232.76]kg/m2)performed either a low-volume CT(EG,n?9),or maintained a normal life(CG,n?9).The CT was composed of three resistance exercises followed by a high intensity-interval training(HIIT)on cycle ergometer performed twice a *** measures of the body composition,HGS,maximal oxygen consumption(V_O2max)and AR to exercise were taken at baseline and after training for ***,an ANOVA test of repeated measures and t-test paired samples were used with a p*** results showed that EG improved HGS(pre:[45.6711.84]kg ***:[52.4411.90]kg,p0.05),nevertheless the feeling scale was positive in all weeks and without significant differences between them(p>0.05).Lastly,for active young adults,the low-volume CT improved HGS,CRF and had a positive outcome in AR,with less volume and time spent than traditional exercise recommendations.

关键词： Exercise Concurrent training Handgrip strength Cardiorespiratory fitness affective response Untrained

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Crossing the Borders of Advertising:the Effect of Communication Accommodation on International Consumers in China

Crossing the Borders of Advertising:the Effect of Communicat...

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作者： Milica Smolovic 上海交通大学

学位级别：硕士

Technology has enhanced the way people communicate,as well as provided its users with abundant sources for obtaining ***,intercultural communication,in many respects,remains bounded by similar obstacles people encountered decades *** research worked within the area of advertising communication,with the purpose of contributing to a better understanding of the factors that might hinder its *** the lens of the communication accommodation theory and the affective response model,this study explored the relationship between language and culture,communication accommodation and communication accommodation outcomes,affective responses and purchase intentions,in the context of consumers in a foreign environment.A survey of 327 internationals living in China revealed a correlation between language proficiency,familiarity with Chinese culture,and interest in Chinese *** results showed no statistical significance between the cultural components and purchase intentions,while revealing a significant negative effect of language proficiency on purchase *** determined by the regression analysis,the affective dimension is the most significant when it comes to predicting consumers' purchase intentions in a foreign ***,when watching culture-specific advertisement,consumers' attitude toward the ad and brand was found to mediate the effect of affective response on purchase intentions.

关键词： advertising communication affective response consumer attitude purchase intention language proficiency

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How Experience Activities influencing Impulse Buying:an Empirical Study on Chinese Tourists

How Experience Activities influencing Impulse Buying:an Empi...

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第六届（2011）中国管理学年会——市场营销分会场

作者： LI Zhi-fei 1.School of Business,Hubei University,Wuhan 430062,China 2.CCER,Peking University,Beijing,100871,China

Although experience marketing attracts much attention in today’s world,limited researches on performance and mechanism of experience marketing have been found in academic *** buying has a large proportion in *** China tourists as the case and on the basis of 323 questionnaires,the paper discusses how experience activities influence impulse *** results indicate that customer participation is the most effective way on stimulating impulse buying,and customer learning and customer entertainment retain the second and third place *** participation can lead to more response of pleasure which produces the strongest impact on impulse *** learning can lead to more response of domination which has more influence on impulse buying.

关键词： experience activities impulse buying affective response Chinese tourists

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