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Exploring user engagement strategies and their impacts with social media mining:the case of public libraries

Journal of Management Analytics 2015年第4期2卷 295-313页

作者： Hongbo Zou Hsuanwei Michelle Chen Sharmistha Dey School of Information Systems Queensland University of TechnologyBrisbaneAustralia School of Information San Jose State UniversitySan JoseUSA

Public libraries are increasingly using social media to connect their users in innovative *** make use of social media as a tool for‘being part of their communities’,promoting library services and events,and creating participatory ***,little empirical investigation has explored the success of such social media use by *** this paper,we study the role of Twitter for engaging users via a focus on public *** use topic-modeling techniques to classify library user engagement strategies into four categories:literature exhibits,engaging topics,community building and library *** four engagement strategies are re-examined via a sentiment analysis of tweets collected from 10 public libraries over 3 *** data mining of tweets,we explore how user engagement strategies are used by libraries on Twitter,and suggest the best practices for libraries interested in pursuing social media initiatives to use to engage their users effectively.

关键词： big data analytics user engagement social media social media mining topic modelling sentiment analysis participatory services

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The Media Logic and Cultural Impact of WeChat

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Open Journal of Applied Sciences 2024年第7期14卷 1754-1761页

作者： Jiaxin Yang The Faculty of Arts and Social Science The University of Sydney Sydney Australia

Through its media logic, which is defined by programmability, pervasiveness, connectivity, and datafication, WeChat establishes a non-linear, interactive, and user-dominated media environment. This media logic enhances the influence of each user within WeChat’s narrative landscape and revolutionises traditional media narration methods by enabling them to generate and distribute content. In such an environment, users are able to edit, receive, and send information without constraints of time or distance, which enables delayed interactions that broaden the potential for human communication and dissemination. Additionally, WeChat partially replaces social behaviours and institutions, thereby modifying their original structures and characteristics. As individuals become more accustomed to this media environment, they progressively adjust to the forms that are appropriate for media representation on WeChat, thereby completing the mediatization of culture and society. In this process, individuals are becoming more dependent on media and media logic, with WeChat’s influence permeating social and cultural activities through its media logic. This interaction has a substantial impact on society and culture, thereby aiding in their reconstruction.

关键词： Social Media Media Logic Non-Linear Narratives user engagement Mediatization

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Negative Sentiment Shift on a Chinese Movie-Rating Website

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Journal of Social Computing 2023年第2期4卷 168-180页

作者： Hongkai Mao the Social Sciences Division University of ChicagoChicagoIL 60637USA

Shifting to negativity is more and more prevalent in online communities and may play a key role in group *** current research indicates a close relationship between group polarization and negative sentiment,they often link negative sentiment shifts with echo chambers and misinformation within echo *** this work,we explore the sentiment drift using over 4 million comments from a Chinese online movie-rating community that is less affected by misinformation than other mainstream online communities and has no echo chamber *** measure the sentiment shift of the community and users of different engagement *** analysis reveals that while the community does not show a tendency toward negativity,users of higher engagement levels are generally more negative,considering factors like the different movies they *** results indicate a fitting-in process,suggesting the possible mechanism of group identity on sentiment shift on social media *** findings also provide guidance on web design to tackle the negativity issue and expand sentiment shift analysis to non-English contexts.

关键词： computational social science online community group polarization sentiment analysis user engagement negative sentiment

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The Process and Benefits of Developing Prototype Climate Services——Examples in China

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Journal of Meteorological Research 2020年第5期34卷 893-903页

作者： Chris D.HEWITT Nicola GOLDING Peiqun ZHANG Tyrone DUNBAR Philip E.BETT Joanne CAMP Timothy D.MITCHELL Edward POPE Met Office Exeter EX 13PBUK University of Southern Queensland Toowoomba QLD 4350Australia Beijing Climate Center/National Climate Center China Meteorological AdministrationBeijing 100081China

Changes in climate pose major challenges to society, and so decision-makers need actionable climate information to inform their planning and policies to make society more resilient to climatic changes. Climate services are being developed to provide such actionable climate information. The successful development and use of climate services benefits greatly from close engagement between developers, providers, and users of the services. The Climate Science for Service Partnership China(CSSP China) is a China–UK collaboration fostering closer engagement between climate scientists, providers of climate services, and users of climate services. We describe the process within CSSP China of co-developing climate services through trials with users to revise and improve a prototype. Examples are provided covering various scientific capabilities, user needs, and parts of China. The development process is yielding many benefits, such as increasing the engagement between providers and users, making users more aware of how climate information can be of use in their decision-making, giving the climate service providers a better understanding of the users’ requirements for climate information, and shaping future scientific research and development. In addition to the benefits, we also document some challenges that have emerged, along with ways of alleviating them. We have two key recommendations from our experiences: make the time and space for effective engagement between the users and developers of any climate service;bring the needs of the users in to the design and delivery of the climate service as early as possible and throughout the development cycle.

关键词： climate services prototypes user engagement

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Training birdsong recognition using virtual reality

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Virtual Reality & Intelligent Hardware 2021年第5期3卷 397-406页

作者： Carlos ARCE-LOPERA María JoséARIAS Gustavo CORRALES Department of Technology and Information Universidad IcesiCali 760046Colombia

Background In mega-biodiverse environments,where different species are more likely to be heard than seen,species monitoring is generally performed using bioacoustics ***,since bird vocalizations are reasonable estimators of biodiversity,their monitoring is of great importance in the formulation of conservation ***,birdsong recognition is an arduous task that requires dedicated training in order to achieve mastery,which is costly in terms of time and money due to the lack of accessibility of relevant information in field trips or even specialized *** technology based on virtual reality(VR)and spatial audio may improve species monitoring by enhancing information accessibility,interaction,and user *** This study used spatial audio,a Bluetooth controller,and a head-mounted display(HMD)to conduct an immersive training experience in *** moved inside a virtual world using a Bluetooth controller,while their task was to recognize targeted *** measured the accuracy of recognition and user engagement according to the user engagement *** The experimental results revealed significantly higher engagement and accuracy for participants in the VR-based training system than in a traditional computer-based training *** four dimensions of the user engagement scale received high ratings from the participants,suggesting that VR-based training provides a motivating and attractive environment for learning demanding tasks through appropriate design,exploiting the sensory system,and virtual reality *** The accuracy and engagement of the VR-based training system were significantly high when tested against traditional *** research will focus on developing a variety of realistic ecosystems and their associated birds to increase the information on newer bird species within the training ***,the proposed VR-based training system must be tested with ad

关键词： Human computer interaction Virtual environment Birdsong Audio training user engagement

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平台生态系统中用户价值体系的形成与驱动机制研究

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市场营销(理论版) 2020年第2期

作者：宁连举孙中原肖朔晨

根据用户契合理论，用户非交易性价值在企业经营过程中的作用日益增大。基于此，从用户契合视角出发，系统地分析了平台生态系统中用户价值体系的形成和驱动机制。阐述了平台生态系统中的用户资源贡献和用户价值分类；探索了用户资源到... 详细信息

根据用户契合理论，用户非交易性价值在企业经营过程中的作用日益增大。基于此，从用户契合视角出发，系统地分析了平台生态系统中用户价值体系的形成和驱动机制。阐述了平台生态系统中的用户资源贡献和用户价值分类；探索了用户资源到用户终身价值、用户分享价值和用户共创价值的形成机制，并梳理了交易行为、广告行为、分享行为和共创行为在用户价值体系形成过程中的作用；刻画并验证了用户契合对用户价值体系的驱动作用，为平台企业的运营管理以及管理者识别、理解和挖掘用户资源及用户价值提供理论依据。

关键词：平台生态系统用户价值体系用户契合 platform ecosystems user value system user engagement

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