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cultural context and Translation

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Cultural Context and Translation

作者：郑红娟张小平四川师范大学基础教学学院四川师范大学外国语学院

Translation is a bilingual and bicultural activity,consisting of comprehension stage in which the translator will try to accurately understand the source text,and expression stage in which the translator will try to transmit the message to the target *** both stages,cultural context plays an essential role,without which the cultural message of the source text would be misread by the translator and,of course,the TL readers would just get the wrong ***,a translator should keep aware of the SL culture and get familiar with his own culture before attempting to build a bridge between them.

关键词： cultural context translation essential role

Comparative Study of Chinese-western cultural context's Influence on Metaphorical Categorization of “heart” in Original and English Version of Caigentan

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海外英语 2017年第7期 218-220页

作者：魏靖 Inner Mongolia Normal University

The study of metaphor of"xin"or heart could be traced back to the beginning of 21 stcentury,and a terrific text for the study isthe famous works called Caigentan,whose distinguished English version is translated by Paul *** this paper the metaphors of"xin"in both Chinese and English version from the categorization process are to be analyzed especially their vehicle category and themapping process and thus some similarities and differences could be spotted,and finally the Chinese and western cultural context be-hind them could be deduced and analyzed.

关键词： metaphor of "xin" categorization process similarities and differences cultural context

Study on the Influence of cultural context on the Translation of A Dream of Red Mansions

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疯狂英语（理论版） 2017年第4期 159-160页

作者：卢冬梅潘妍大连财经学院辽宁大连116622

A Dream of Red Mansions is one of the greatest novels of ancient China, which has rich cultural connotations,reflecting the profound culture of the Chinese nation and the rich literary tradition. However, it is so difficult for the Western readers who do not understand the Chinese traditional culture to get the essence of the *** is apparently necessary to explore the influence of cultural context on the translation of A Dream of the Red Mansions. With a deep understanding of the cultural background of the original work, the information and images can be conveyed to the target audience.

关键词： cultural context translation influences A dream of Red Mansions

BRIDGING THE GAP:DEVELOPING ADVERTISEMENT TRANSLATION THROUGH cultural context

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BRIDGING THE GAP:DEVELOPING ADVERTISEMENT TRANSLATION THROUG...

The International Conference on Translation Studies,Cross cultural Communication and Chinese Pedagogy

作者： Yan Zhang University of Wyoming

With the development of globalization,more and more foreign companies have entered China’s *** with sharp competition,advertisements(the most effective sales strategy)are becoming more and more *** are an effective method to spread commercial information,and the translation is the spreading channel. Globalization not only sets a spacious stage for the advertisement,but also for multiple commercial *** of advertisements is one of the most intercultural communication methods,which has a great influence on the communication’s *** brand advertisements in China will be analyzed and compared:a Nike advertisement was offensive to Chinese culture and was banned;a Volkswagen advertisement was very successful in touching the heart of Chinese culture and will be *** are two key factors to the translation process of a commercial advertisement;use of the language information,and the cultural *** the Volkswagen and Nike advertisements, the loss of cultural information in Nike’s commercial during the translation process caused the commercial to *** culture is classified as a high-context culture which is strongly influenced by *** core Confucian values and rituals have formed the ideas of modesty and harmony in present Chinese culture;these ideas have also influenced the formation of business language *** on the analyses above,I bring forward that in order to make successful commercial advertisements;the translator should translate from the perspective of the intercultural *** translation should focus on the transfer of language information,as well as the delivery and transfer of cultural information,to avoid culture shock.

关键词： advertisement translation cultural context

Research on Chinese-English Translation of Internet Buzzwords from the Perspective of cultural context——Examples Chosen from Internet Buzzwords of 2008-2018

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Research on Chinese-English Translation of Internet Buzzword...

作者： Jing Yan Xu-Yu Tao Wan-Ya Zhang Han Yang Jian-Min Lai School of Business Sichuan Agricultural University School of Tourism Management Sichuan Agricultural University

Language is the carrier of culture,and culture is the spiritual connotation of *** the millennium,online life is changing with each passing day,and the development of vocabulary is in the midst of a big *** emergence of a large number of internet buzzwords has brought about a new transformation of the means of *** era has constantly put forward new requirements for internet *** the continuous enhancement of China’s comprehensive national strength and the gradual rise of Chinese culture,cultural output,cultural self-confidence and cultural consciousness are becoming increasingly *** the research on Chinese network culture and translating China’s internet buzzwords accurately and comprehensively have become an urgent problem to be *** paper takes the representative internet buzzwords of 2008--2018 as a sample case to study Chinese internet buzzwords from the perspective of cultural context,striving to translate the internet buzzwords in the most appropriate way and convey the Chinese culture behind it.

关键词： Internet buzzwords Cross-cultural communication Chinese-English translation cultural context

A Brief Discussion of cultural context of Junior Middle School Students’ English Writing Activity

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A Brief Discussion of Cultural Context of Junior Middle Scho...

作者：罗雨四川师范大学外国语学院

cultural context and junior middle school students’ writing ability are two closely related *** paper aims to study its relationship,find out some major cultural problems junior middle school students may encounter when they are writing in the target *** brief analysis,it then tries to figure out some countermeasures,which can help to improve junior middle school students’ writing ability in terms of cultural context.

关键词： cultural context writings activity junior middle school students

The layers of history: New architecture interventions in castle ruins

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Frontiers of Architectural Research 2021年第2期10卷 351-368页

作者： Iwona Wilczek Department of Architecture and Urban Planning Faculty of Civil Ensineering and ArchitectureOpole University of TechnologyOpole45-061Poland

This paper aims to analyse new architectural works that were created within the ruins of castles and *** contribution addresses the question whether it is possible to indicate common features in these types of objects,by studying what changed and how it changed in the complexes of historic ruins by introducing a new layer:a new form in their *** analysis covers eight complexes of castle ruins located in Europe,all being important elements of local historical heritage,all preserved in their historical forms as permanent *** places are characterised by high imageability,which is conducive to maintaining interest,despite political or ideological *** need to introduce new functions,which is connected with this interest,raises questions related to preserving the identity and authenticity of the place,while at the same time building relationships with modern *** research concerned examples from Europe,mostly post-competition *** and analysis have shown that all the objects are characterised by well thought-out urban solutions and carefully selected locations of new buildings within the existing historic ruins,thereby helping maintain the structural order between the existing and the new spatial *** within the castle ruins were carried out using modern architectural language,using modern techniques and solutions,with great attention to *** are characterised by the abstraction of new forms and the creative reinterpretation of existing architectural elements and material solutions of the *** consciously applied contrast of forms and materials means that the historical heritage is being rediscovered,enriched with new,currently necessary *** all the described works,the introduction of new spatial experiences within existing objects constituted a significant *** examples analysed show that the experience and analysis of the broadly understood historical,urban and archite

关键词： Architectural heritage Place identity Visitor centre cultural context Phenomenology

Pre-IPO CFO and post-IPO earnings management:Evidence from china

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Pre-IPO CFO and post-IPO earnings management:Evidence from c...

第十七届（2022）中国管理学年会

作者： Xiaowei Gong The University of Hong Kong

The study examines the influence that pre-IPO CFOs(chief financial officers) have on post-IPO earnings management of Chinese public firms between 2006 and *** controlling the pre-IPO-CEO(chief executive officer) effect,the results show that firms with pre-IPO CFOs are less likely to engage in earnings management than firms with post-IPO CFOs and that the pre-IPO-CFO effect on earnings management is weaker than the pre-IPO-CEO *** negative association between pre-IPO CFO and post-IPO earnings management is statistically significant only in the case of male *** research advances research on how pre-IPO status,as an upper echelon characteristic,affects CFOs’ financial reporting *** of this study also imply that failing to incorporate cultural context may bias the results of upper echelons research on financial reporting quality.

关键词： pre-IPO CFO pre-IPO CEO post-IPO earnings management intra-TMT powers gender upper echelons cultural context

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