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Price Masking Strategy of Cross-Border E-Commerce Platform Financing

Journal of Systems science & Complexity 2024年第2期37卷 668-691页

作者： LI Jianbin HANG Zhouxin CHEN Zhiyuan XIAO Shan School of Management Huazhong University of Science and TechnologyWuhan 430074China School of Economics and Management Wuhan UniversityWuhan 430072China

E-commerce platform financing is a new service pattern of supply chain ***,this pattern may bring some new issues when considering the problem of cash flow shortage and financing difficulties of small and medium-sized *** enterprises use this service,they worry about the leakage of preferential wholesale price when applying the full loan amount and providing the true transaction *** on the model consisting of a supplier,a retailer and a cross-border e-commerce platform,the authors design a price masking strategy to prevent the retailer’s preferential wholesale price information from *** authors analyze the profit of the retailer and the platform before and after adopting the price masking *** authors find that the price masking strategy always benefits the ***,the optimal profit of the retailer and the platform are both affected by the loan interest ***,there exists a range of loan interest rates that can benefit both the retailer and the platform if the price masking strategy is *** research emphasizes that platform can expand the total business volume by allowing retailers to use price masking *** other words,there will be more and more retailers attracted by the strategy,which benefits the long-term growth of cross-border e-commerce platform financing.

关键词： Cross-border e-commerce e-commerce platform financing price masking supply chain finance

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Optimal Sales Promotion in a Supply Chain Using Consignment Contract under Stochastic Demand

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Journal of Systems science and Systems Engineering 2022年第4期31卷 414-436页

作者： Ruotong Wang Jianbin Li Han Xu Bin Dai School of Management Huazhong University of Science&TechnologyWuhan430074China School of Economics and Management Wuhan UniversityWuhan430072China

Sales promotion is getting more and more prosperous in Chinese cross-border e-commerce platforms where the demand is ***,most existing literature on promotion strategies is focusing on deterministic *** this paper,we propose a game-theoretical model under multiplicative stochastic demand to investigate the pricing,inventory quantity and sales promotion strategies for a supply chain which is consisted of one cross-border distributor and one capital-constrained retailer under a consignment *** obtain the equilibrium outcomes under stochastic demand,and find that the optimal price and promotion investment depend on demand uncertainty under endogenous inventory *** exogenous unlimited inventory,the retailer prefers owing promotion right when the elasticity of price and promotion is small enough and its capital is sufficient,while the distributor always prefers to control sales *** endogenous inventory quantity,the sensitivity of demand to price is influence by the demand *** retailer prefers to decide the promotion when the price-elasticity is small,while the distributor prefers to decide the promotion under large *** the intensity of optimal sales promotion made by retailers may be stronger than that when the distributor owns the promotion right,which depends on the elasticity of price and *** importantly,it is always better for consumers when the distributor reserves the promotion right as a lower optimal retailing price is offered.

关键词： Supply chain management pricing strategy promotion decisions consignment contract revenue sharing

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