Price Masking Strategy of Cross-Border E-Commerce Platform Financing

作     者：LI Jianbin HANG Zhouxin CHEN Zhiyuan XIAO Shan LI Jianbin;HANG Zhouxin;CHEN Zhiyuan;XIAO Shan

作者机构：School of ManagementHuazhong University of Science and TechnologyWuhan 430074China School of Economics and ManagementWuhan UniversityWuhan 430072China 

出 版 物：《Journal of Systems Science & Complexity》 (系统科学与复杂性学报（英文版）)

年 卷 期：2024年第37卷第2期

页      面：668-691页

核心收录：

学科分类：12[管理学] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 0701[理学-数学] 

基　　金：supported by the Key Program of National Natural Science Foundation of China under Grant No.71831007 the General Program of National Natural Science Foundation of China under Grant Nos.72071085 and 71871166 High-End Foreign Expert Recruitment Plan under Grant No.G2022154004L Huazhong University of Science and Technology Double First-Class Funds for Humanities and Social Sciences under Grant No.2021WKFZZX008 

主　　题：Cross-border e-commerce e-commerce platform financing price masking supply chain finance 

摘      要：E-commerce platform financing is a new service pattern of supply chain ***,this pattern may bring some new issues when considering the problem of cash flow shortage and financing difficulties of small and medium-sized *** enterprises use this service,they worry about the leakage of preferential wholesale price when applying the full loan amount and providing the true transaction *** on the model consisting of a supplier,a retailer and a cross-border e-commerce platform,the authors design a price masking strategy to prevent the retailer’s preferential wholesale price information from *** authors analyze the profit of the retailer and the platform before and after adopting the price masking *** authors find that the price masking strategy always benefits the ***,the optimal profit of the retailer and the platform are both affected by the loan interest ***,there exists a range of loan interest rates that can benefit both the retailer and the platform if the price masking strategy is *** research emphasizes that platform can expand the total business volume by allowing retailers to use price masking *** other words,there will be more and more retailers attracted by the strategy,which benefits the long-term growth of cross-border e-commerce platform financing.