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Can Fuzzy Logic Predict Consumer Ethnocentric Tendencies？ An Empirical Analysis in Jordan

Journal of Physical Science and Application 2011年第2期1卷 100-106页

作者： saeb farhan ai ganideh Galeb A. El Refae Mohammad Aljanaideh Department of Marketing AI Zaytoonah University of Jordan Amman Jordan Dean of Economics and Business School AI Zaytoonah University of Jordan Amman Jordan Department of Mechatronic University of Jordan Amman Jordan

This paper applies fuzzy logic approach to examine consumer ethnocentrism level for Jordanians based on their socio-psychological variables namely, patriotism, nationalism and internationalism. To model the relationships between three inputs namely, patriotism, nationalism and internationalism and one output ethnocentrism MATLAB ANFIS has been used, utilizing a sample of 341 Jordanians live in Amman city. Results indicate that fuzzy logic model can predict correctly consumers ethnocentric tendencies knowing their patriotic, nationalistic and internationalist feelings. Fuzzy logic approach shows that high level of nationalism leads consumers to be ethnocentric.

关键词： Fuzzy logic consumer ethnocentrism patriotism.

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Swinging up a Real-Time Inverted Pendulum System

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Journal of Mechanics Engineering and Automation 2011年第5期1卷 407-411页

作者： Maher Mohammed AlOmari saeb farhan Al ganideh Department of Computer Engineering Hijjawi Faculty for Engineering Technology Yarmouk Universigy Irbid 21163 Jordan Department of Marketing Faculty of Economics AI Zaytoonah Private University of Jordan Amman 11733 Jordan

In this study, a real-time control of the cart inverted pendulum system was developed using Mamdani type Fuzzy Logic Controller. Swing-up and stabilization of the inverted pendulum were implemented directly in a Fuzzy Logic Controller. The fuzzy logic controller was designed in the Matlab-Simulink environment and applied into in a Quasar controller board. Swing-up algorithm brings the pendulum near to its inverted position in 5 seconds from downward position. External forces were applied on the inverted pendulum to test the robustness of the fuzzy logic controller under internal as well as external disturbances. The inverted pendulum system showed an acceptable robustness to the external and internal disturbances.

关键词： Fuzzy control inverted pendulum.

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