Can Fuzzy Logic Predict Consumer Ethnocentric Tendencies？ An Empirical Analysis in Jordan

作     者：Saeb Farhan AI Ganideh Galeb A. El Refae Mohammad Aljanaideh 

作者机构：Department of Marketing AI Zaytoonah University of Jordan Amman Jordan Dean of Economics and Business School AI Zaytoonah University of Jordan Amman Jordan Department of Mechatronic University of Jordan Amman Jordan 

出 版 物：《Journal of Physical Science and Application》 (物理科学与应用（英文版）)

年 卷 期：2011年第1卷第2期

页      面：100-106页

学科分类：07[理学] 0702[理学-物理学] 

主　　题：Fuzzy logic consumer ethnocentrism patriotism. 

摘      要：This paper applies fuzzy logic approach to examine consumer ethnocentrism level for Jordanians based on their socio-psychological variables namely, patriotism, nationalism and internationalism. To model the relationships between three inputs namely, patriotism, nationalism and internationalism and one output ethnocentrism MATLAB ANFIS has been used, utilizing a sample of 341 Jordanians live in Amman city. Results indicate that fuzzy logic model can predict correctly consumers ethnocentric tendencies knowing their patriotic, nationalistic and internationalist feelings. Fuzzy logic approach shows that high level of nationalism leads consumers to be ethnocentric.