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Motive-based segmentation of international tourists at Gaurishankar Conservation Area,Nepal

Journal of Mountain Science 2021年第1期18卷 205-218页

作者： rojan baniya Brijesh THAPA Ramesh PAUDYAL Suman Shree NEUPANE Department of Tourism Hospitality and Event ManagementUniversity of FloridaGainesvilleFL 32611-8208USA School of Hospitality and Tourism Management Oklahoma State UniversityStillwaterOK 74078USA School of Forest Resources and Conservation University of FloridaGainesvilleFL 32611USA Kathmandu Forestry College Tribhuvan UniversityKathmandu 44600Nepal

Gaurishankar Conservation Area(GCA)is a recently established natural-based protected area in Nepal,which has witnessed an increase in international *** optimize visitor experience,it is essential to examine motivations to visit along with visitors’characteristics and behavioral *** purpose of this study was to examine international tourists via a motive-based segmentation approach for *** addition,the study also intended to identify visitor segments’profile characteristics such as socio-demographic,travel behaviors,satisfaction,loyalty intention,and their willingness to pay for higher entrance ***(N=121)were collected among international tourists visiting GCA either as a primary destination or as a transit *** identified three distinct segments of visitors–‘local art and culture enthusiast’,‘escapist’,and‘nature adventurer.’Each cluster was different with regards to their sociodemographics,travelbehavior,satisfaction,willingness to revisit and recommend,and willingness to pay to support the environment and cultural resources,and local *** insights gained from motive-based segmentation can be beneficial to GCA to develop specific products and promotions and incorporate visitor monitoring&management programs.

关键词： Nature-based tourism Parks Protected areas Motivations Motive-based segmentation Visitor management

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