Motive-based segmentation of international tourists at Gaurishankar Conservation Area,Nepal

作     者：Rojan BANIYA Brijesh THAPA Ramesh PAUDYAL Suman Shree NEUPANE Rojan BANIYA;Brijesh THAPA;Ramesh PAUDYAL;Suman Shree NEUPANE

作者机构：Department of TourismHospitality and Event ManagementUniversity of FloridaGainesvilleFL 32611-8208USA School of Hospitality and Tourism ManagementOklahoma State UniversityStillwaterOK 74078USA School of Forest Resources and ConservationUniversity of FloridaGainesvilleFL 32611USA Kathmandu Forestry CollegeTribhuvan UniversityKathmandu 44600Nepal 

出 版 物：《Journal of Mountain Science》 (山地科学学报（英文）)

年 卷 期：2021年第18卷第1期

页      面：205-218页

核心收录：

学科分类：12[管理学] 0709[理学-地质学] 0819[工学-矿业工程] 07[理学] 08[工学] 0303[法学-社会学] 083002[工学-环境工程] 120203[管理学-旅游管理] 0830[工学-环境科学与工程（可授工学、理学、农学学位）] 1202[管理学-工商管理] 0708[理学-地球物理学] 0818[工学-地质资源与地质工程] 0705[理学-地理学] 0815[工学-水利工程] 0706[理学-大气科学] 0816[工学-测绘科学与技术] 0813[工学-建筑学] 0704[理学-天文学] 0833[工学-城乡规划学] 0713[理学-生态学] 0834[工学-风景园林学（可授工学、农学学位）] 

基　　金：National Trust for Nature Conservation Nepal for support with partial funding to accomplish this research 

主　　题：Nature-based tourism Parks Protected areas Motivations Motive-based segmentation Visitor management 

摘      要：Gaurishankar Conservation Area(GCA)is a recently established natural-based protected area in Nepal,which has witnessed an increase in international *** optimize visitor experience,it is essential to examine motivations to visit along with visitors’characteristics and behavioral *** purpose of this study was to examine international tourists via a motive-based segmentation approach for *** addition,the study also intended to identify visitor segments’profile characteristics such as socio-demographic,travel behaviors,satisfaction,loyalty intention,and their willingness to pay for higher entrance ***(N=121)were collected among international tourists visiting GCA either as a primary destination or as a transit *** identified three distinct segments of visitors–‘local art and culture enthusiast’,‘escapist’,and‘nature adventurer.’Each cluster was different with regards to their sociodemographics,travelbehavior,satisfaction,willingness to revisit and recommend,and willingness to pay to support the environment and cultural resources,and local *** insights gained from motive-based segmentation can be beneficial to GCA to develop specific products and promotions and incorporate visitor monitoring&management programs.