Analysis of Talent Training Mode for Marketing Major in Chinese Colleges from Perspective of Corporate Demand for Talents
作者单位：Chongqing Technology and Business Institute
会议名称：《2015 International Conference on Management Science,Education Technology,Arts,Social Science and Economics(MSETASSE 2015)》
会议日期：2015年
学科分类：12[管理学] 0401[教育学-教育学] 04[教育学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 040102[教育学-课程与教学论]
关 键 词：Talent demand Marketing Talent training mode Telemarketing Talent colleges educational reform Perspective Objective lenses Analysis Hopefulness
摘 要：As economic development level keeps improving in China, quality-oriented education reform is being conducted deeply. Talent training of colleges should not just meet teaching objective, but also need to adapt social demand and industrial demand. Social demand becomes the driving force and objective of education reform and can decide the level and quality of professional talent training. As social production goes deep, the demand for marketing talents is on the rise. It is especially necessary to train marketing talents. This paper mainly analyzes current situations and methods of marketing talents in Chinese colleges, in the hope of offering some reference for relevant education departments.