Analysis on the Influence of Price,Product,and Advertisement on the Purchasing Decision of Indomie Instant Noodle

作     者：Vincent Rivaldi Kosasih 

作者单位：浙江科技学院 

学位级别：硕士

导师姓名：Li Dong Sheng;毕占天

授予年度：2021年

学科分类：050302[文学-传播学] 1305[艺术学-设计学（可授艺术学、工学学位）] 120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 13[艺术学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 05[文学] 020205[经济学-产业经济学] 0503[文学-新闻传播学] 

主      题：Price advertisement product purchasing decision 

摘      要：This study aims to determine and analyze the influence of price,advertisement,and product quality on Indomie instant noodle purchasing *** population in this study were consumers who bought Indomie instant noodle products previously and all of the population are 18 years old or *** to limited time and money,some of the existing populations were taken to be the sample in the study,the researcher determined the number of samples in this study as many as 200 *** were collected online by using Google Form,the variables studied were using a Likert *** list of questions was first tested using validity and reliability testing,then analyzed by descriptive analysis and hypothesis with the multiple linear regression test using SPSS *** test of variable price,advertisement,and product as a whole have a Corrected Item Total Correlation value that is greater than 0.30,so thus it can be concluded that all statement instruments of the price variable used are valid and this instrument can be used in research,this is also reinforced by the significance value（2-tailed）which is entirely below *** test of variable price,advertisement,and product,the Cronbach’s Alpha value for all of the variables are more than 0.6 which means these variables are *** the classic assumption test in the data normality test,the dots spread out around the diagonal line and the spread follows the direction of the diagonal *** this graph it can be concluded that the regression line model fulfills the assumption of *** test shows the VIF value for the variable price,advertisement,quality and decision to choose less than *** the tolerance value is greater than 0.10,this indicates that the independent variables in this study do not correlate with each other or there is no correlation between independent *** test using the scatterplot graph shows that the dots spread below and above th