淮安儿童主题乐园发展战略研究

作     者：吕佳佳 

作者单位：大连海事大学 

学位级别：硕士

导师姓名：范厚明;赵殿新

授予年度：2018年

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 0202[经济学-应用经济学] 02[经济学] 1202[管理学-工商管理] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 

主      题：旅游业 儿童主题乐园 品牌建设 经济发展战略 

摘      要：With the increase of economic strength and living standard in China,the demand for leisure tourism and cultural recreational activities is *** theme park industry has developed rapidly in recent years,to a large extent to meet the needs in this respect,but the development of the industry,there are still many bottlenecks and *** soul of the theme park is the theme,without a unique theme,theme park can not continue to *** development of China’s theme park must be strengthened in the brand development,has its own independent brand and intellectual *** we can achieve brand management,we can not only improve the intrinsic value of the brand,but also develop and expand the theme park industry of our *** paper chooses Huai’an Children’s Theme Park as the research object and analyzes its strategy formulation and future development ***,the current research situation at home and abroad is expounded,and the relevant theoretical parts such as strategy and strategic management,value chain,marketing and other basic theories are ***,the paper analyzes the macro environment,industrial environment and micro environment,and predicts the relevant market data of Huai’an Children’s Theme Park based on market research ***,the SWOT analysis method is *** paper analyzes the advantages,disadvantages,opportunities and challenges of Huai’an Children’s Theme Park,puts forward alternative strategic plans,and then evaluates and determines the strategic ***,from the two aspects of the implementation and guarantee of the development strategy,some suggestions are put forward,and scientific and reasonable conclusions are drawn.