基于C2C的电子商务信用体系研究(英文)

作     者：谢意 沈玉 干红华 陈德人 Yi Xie;Yu Shen;Honghua Gan;Deren Chen

作者机构：浙江大学软件学院浙江杭州310027 

出 版 物：《计算机系统应用》 (Computer Systems & Applications)

年 卷 期：2009年第18卷第6期

页      面：148-153页

学科分类：12[管理学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 

基　　金：Supported by the National Key Technology R&D Program under Grant No.2008BAH24B03 Zhejiang Provincial Natural Science Foundation of China under Grant No.Y1080130 Zhejiang Province Key Technology R&D Program under Grant No.2008C01060-5 Ningbo City Key Technology R&D Program under Grant No.2008B 10023 

主　　题：C2C 电子商务 信用体系 网上购物 

摘      要：Credit problem is the main bottleneck which hinders the development of *** paper analyzes the current representative C2C credit evaluation models of Taobao and Youa,and proposes an improved model. The improved model uses a multi-standard evaluation system and new credit rating *** the evaluation algorithm considers the score of multi-standards,category and price of the commodity together,using a weighted system to calculate the credit score then to determine the credit *** solves the main problems which the current C2C credit rating algorithms haven t *** addition,the model puts forward some identification measures of false trading,the ID verification rules,and a third-party credit certification center, which partly solve the credit fraud problems arising from the credit island and credit ***,the paper compares the improved model with current models to show its superiority.