The Effect of Money-Back Guarantee and Customer Value on Dual-Channel Supply Chain

作     者：Limin Wang Qiankun Song Zhenjiang Zhao 

作者机构：School of Economics and Management Chongqing Jiaotong University Chongqing 400074 China Department of Mathematics Chongqing Jiaotong University Chongqing 400074 China Department of Mathematics Huzhou University Huzhou 313000 China 

出 版 物：《Journal of Systems Science and Systems Engineering》 (系统科学与系统工程学报（英文版）)

年 卷 期：2019年第28卷第5期

页      面：636-654页

核心收录：

学科分类：0810[工学-信息与通信工程] 1205[管理学-图书情报与档案管理] 07[理学] 0802[工学-机械工程] 0811[工学-控制科学与工程] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

基　　金：National Natural Science Foundation of China [61773004, 61803056] Natural Science Foundation Project of Chongqing [cstc2018jcyjAX0365] Graduate Scientific Research and Innovation Foundation Project of Chongqing [CYB18172] Program of Chongqing Innovation Team Project in University [CXTDX201601022] 

主　　题：Money-back guarantee customer value dual-channel supply chain product choice 

摘      要：This paper investigates the effect of money-back guarantee (MBG) and customer value on dualchannel supply chain.Manufacturer could produce and sell old generation product by direct channel to compete with new generation product by retail channel.Both retailer and manufacturer could choose whether implementing the MBG strategy or not.This paper discusses whether manufacturer should open the direct channel,how to make MBG strategy to realize maximum profits,and how customer value influences the supply chain.We give the boundary conditions of four situations about the decisions of retailer and manufacturer GG situation,GN situation,NG situation and NN situation.We find that MBG strategy by retailer brings higher retail unit price,MBG strategy by manufacturer brings higher direct unit price and influences the wholesale price by the net salvage value of new generation product.This paper shows that if the demand was positive,opening the direct channel always benefits the manufacturer.Besides,customer value affects demands of two channels and the threshold value of parameter is given in this paper.