Tong Ren Tang Overseas Market Entry Strategy Project——under One Bell One Road Policy

作     者：高子轩 解妍 陆函雯 

作者机构：北京工业大学 

出 版 物：《环球市场信息导报》 (Global Market Information Guide)

年 卷 期：2017年第5期

页      面：48-49页

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 

主　　题：Tong Ren Tang Overseas Road Policy 

摘      要：Tong Ren Tang Group Co., Ltd gained access to foreign markets in *** since China entered WTO in 2001 , large amount of foreign companies have been rushing into our domestic market, competition pressure of national enterprises have been progressively increasing, which prompted Tong Ren Tang to accelerate its internationalizing process.