Influence of Strategy Selection of Dairy Enterprises on Performance

作     者：Chaoqun REN Yucheng HE Lisha HU 

作者机构：College of Economics and ManagementHuazhong Agricultural University 

出 版 物：《Asian Agricultural Research》 (亚洲农业研究（英文）)

年 卷 期：2016年第8卷第4期

页      面：44-49页

学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 1201[管理学-管理科学与工程(可授管理学、工学学位)] 020205[经济学-产业经济学] 

基　　金：Supported by Project of National Natural Science Foundation(71573098 & 71173085) Humanities & Social Science Foundation for The Excellent Youth Scholars of Huazhong Agricultural University 

主　　题：Dairy enterprises Strategy selection Performance Path analysis 

摘      要：Dairy enterprises have to cope with intense market pressure and survival *** such complex and competitive market environment,it is of great realistic significance for studying the influence of strategy selection of dairy enterprises on their *** selecting 115 dairy enterprises,empirical analysis was made,and multiple linear regression model and structural equation model were established with the aid of SPSS and Amos *** analysis was carried out for performance of different strategy *** indicate that dairy enterprises selecting vertical strategies obtain the best performance,followed by horizontal strategy,and the worst is multiple strategy,and the strategy selection exerts positive and direct influence on performance of dairy enterprises.