Business Model Innovation of Small and Medium-sized Enterprises on the Basis of Value Creation Logic of Balanced Score Card

作     者：Yang Yuhong Ni Ning Ni Na Ge Hongpeng;Yang Gongsui

作者机构：School of Business Administration Shanghai Lixin University of Commerce Department of human resource management Shanghai Normal University Department of Management and Marketing Hong Kong Polytechnic University 

出 版 物：《学术界》 (Academics)

年 卷 期：2015年第11期

页      面：313-317页

核心收录：

学科分类：120202[管理学-企业管理（含：财务管理、市场营销、人力资源管理）] 12[管理学] 1202[管理学-工商管理] 081203[工学-计算机应用技术] 08[工学] 0835[工学-软件工程] 0812[工学-计算机科学与技术（可授工学、理学学位）] 

基　　金：the phased achievement of the social science research project of Shandong Province:Research on industrial transformation and upgrading of equipment manufacturing industry in Shandong Province(No:13CJJJ02) 

主　　题：中小企业 平衡计分卡 商业模式 逻辑 价值 创新 差异化战略 产业政策 

摘      要：Small and medium-sized enterprises have developed rapidly under the guidance and support of the national industrial *** of the influence of the post financial crisis,the rate of the global economy development decreased and the market competition increased,the profit of small and medium-sized enterprises is on the decline or even in a *** paper,based on the value creation logic of Balanced Score Card,put forward that we should,with the Differentiation Strategy as the basis,using Strategy Map and Cascade Strategy,integrate the key internal procedures to increase the strategic preparation of intangible assets to guide the business model innovation of small and medium-sized enterprises and promote the rapid development of small and medium-sized enterprises.