Survey of E-Commerce Modeling and Optimization Strategies

作     者：WANG Dingwei NUTTLE Henry L.W. FANG Shu-Cherng 

作者机构：School of Information Science and Engineering Northeastern University Shenyang 110004 China Department of Industrial Engineering North Carolina State University Raleigh NC 27695 USA Department of Industrial Engineering North Carolina State University Raleigh NC 27695 USA 

出 版 物：《Tsinghua Science and Technology》 (清华大学学报（自然科学版（英文版）)

年 卷 期：2005年第10卷第z1期

页      面：761-771页

核心收录：

学科分类：07[理学] 08[工学] 

基　　金：Support by the National Natural Science Foundation of China (No. 70431003) and the National Textile Center of the United States of America ( No. I01-s01 ) 

主　　题：electronic commerce modeling and optimization advertising web link pricing auction brokerage customer behavior 

摘      要：Electronic commerce is impacting almost all commercial activities. The resulting emerging commercial activities bring with them many new modeling and optimization problems. This survey reviews pioneering works in this new area, covering topics in advertising strategy, web page design, automatic pricing, auction methods, brokerage strategy, and customer behavior analysis. Mathematical models for problems in these areas and their solution algorithms are discussed. In addition to presenting and commenting on these works, we also discuss possible extensions and related problems. The objective of this survey is to encourage more researchers to pay attention to this emerging area.