SWOT Analysis of Industrial Development of Double-low Rapeseed in Hubei Province

作     者：XIONG Qiu-fang,SUN Xiu-li National Research Center of Rapeseed Engineering and Technology,Huazhong Agricultural University,Wuhan 430070,China 

作者机构：National Research Center of Rapeseed Engineering and Technology Huazhong Agricultural University 

出 版 物：《Asian Agricultural Research》 (亚洲农业研究（英文）)

年 卷 期：2011年第3卷第5期

页      面：15-18,37页

学科分类：12[管理学] 0202[经济学-应用经济学] 02[经济学] 1203[管理学-农林经济管理] 020205[经济学-产业经济学] 

基　　金：Supported by Key Program of The Eleventh Five-year Plan Technology Support Plan in China(2008BAD93B04) 

主　　题：Hubei Province Double-low rape Industry SWOT analy 

摘      要：Based on SWOT analysis method,this paper conducts analysis on the industrial development environment of double-low rapeseed in Hubei Province from the following four aspects,in order to crystallize its resources advantage and disadvantage and make it know the opportunities and challenges that it is faced ***,advantage analysis:excellent geographic conditions,vigorous government support,powerful scientific research force,sound industrial system support;second,disadvantage analysis:poor quality,low-level fine and deep processing,scant publicity and promotion,lagged infrastructure conditions,shortage of effective market access mechanism and sound industry regulation,no brand effect;opportunity analysis:the opportunities brought by low-carbon economy,the opportunities brought by consumers preference,the opportunities brought by policy environment,the opportunities brought by establishment of strategic union;threat analysis:fierce external competition,continuous decline of comparative *** results of research show that in order to promote industrial development of double-low rapeseed in Hubei Province,we should implement brand effect strategy,quality management strategy and strategy of deepening industrial system,give full play to existing geographic advantage and other advantages,grasp scarce opportunities and actively confront challenges.