A symbiosis needs to be formed between trademark and trade name
作者机构：Intellectual Property Academy of Renmin University of China
出 版 物：《China Intellectual Property》 (中国知识产权（英文版）)
年 卷 期：2021年第4期
页 面：6-6页
学科分类：02[经济学] 0202[经济学-应用经济学] 020206[经济学-国际贸易学]
摘 要：When it comes to the conflict between trademarks and trade names,it is necessary first to understand the nature of trademarks and trade *** is a concept known almost universally in modern society,which refers to the mark used to distinguish the goods or services of one operator from those of other *** the other hand,a trade name primarily characterizes a relatively fixed place of trade,mainly referring to the geographical or physical *** trade name is logically older and better suited to the limitations of simple commodity exchange in the traditional acquaintance society of the agricultural *** the past,the business community often had the sayingthere is only one shop,there are no other branches,because traditional business activities are limited by the production capacity of products,geography,transportation,communication and other factors,with distinctive geographical *** if operators want to set up other branches,they are often unable to do *** limitation leads to the same brand name in different regions not being confused with each other s market and not affecting each other s interests.
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