Developing Audiences Through Outreach and Education in the Major Performing Arts Institutions of Hong Kong:Towards a Conceptual Framework

作     者：Fanny Ming Yan Chung 

作者机构：Cultural Management ProgrammeFaculty of ArtsThe Chinese University of Hong KongRm 206Leung Kau Kui BuildingShatinNew TerritoriesHong KongChina 

出 版 物：《Fudan Journal of the Humanities and Social Sciences》 (复旦人文社会科学论丛（英文版）)

年 卷 期：2021年第14卷第3期

页      面：345-366页

学科分类：0501[文学-中国语言文学] 0303[法学-社会学] 0502[文学-外国语言文学] 0202[经济学-应用经济学] 02[经济学] 1301[艺术学-艺术学理论] 0101[哲学-哲学] 020205[经济学-产业经济学] 

基　　金：This study was funded by the Research Direct Grant from the Faculty of Arts The Chinese University of Hong Kong(Project Reference Number:4051124 CUHK) 

主　　题：Outreach Arts education Performing arts Audience development Cultural management 

摘      要：The public s participation rate in performing arts in Hong Kong has historically been low,and the Arts Participation and Consumption Survey in 2018 indicated that the primary reason was 4a lack of interest*and that education in the arts could increase public *** survey data clearly indicate the significance of education as a driver to develop future *** are nine major performing arts organisations funded by the Hong Kong government,and they share the responsibility of shaping the performing arts *** study explored the role of outreach and education within these major performing arts organisations and how they impact audience *** addition to document analysis and fieldwork,the researcher interviewed five cultural leaders from the nine performing arts *** findings of this study indicate that while the organisations*outreach and education engagement help to achieve various important educational goals,direct impact on ticket sales is not easily quantifiable and may occur in the long *** study concludes by offering a proposed conceptual framework for outreach and education when they are positioned in non-profit performing arts *** four layers in the proposed conceptual framework involve cognitive,affective,ethical,and behavioural *** contributes to reframing the conceptualisation of audience development for the performing arts and sheds new light on the future of outreach and education in arts organisations and policymaking in arts and culture,with far-reaching implications for other non-profit cultural organisations in Hong Kong and globally.