检索结果-南通市图书馆

检索条件"导师=Gu Mengdi"

共 9 条记录，以下是1-10 订阅

全选清除本页清除全部题录导出标记到"检索档案"

详细简洁

排序：

Determinants of Foreign Ipo For Chinese Entrepreneurial Firms

Determinants of Foreign Ipo For Chinese Entrepreneurial Firm...

引用

作者： Edouard Lavidalle 上海交通大学

学位级别：硕士

Purpose – Although IPO and Chinese firms have been subject to investigation by studies in the past years,a literature review reveals that only few scholars have examined the motivations of Chinese firms to IPO and even less explored the motivations and determinants for Chinese firms to seek a foreign ***,this thesis aims to shed a light on why an increasing number of Chinese entrepreneurial firms seek a foreign IPO and what are the determinants of Foreign IPO for Chinese entrepreneurial ***,in this study are examined the motivations that lead a Chinese firms to IPO abroad and are developed several hypotheses with the purpose of explaining this ***/methodology/approach – The researcher employs a quantitative research by using a sample of data comprising of all Chinese foreign IPOs completed in the period *** thesis reports the differentiating characteristics of Chinese firms going public abroad and uses a logistic regression model in order to determine which characteristics are significant in the *** – Three of the findings are consistent with the hypotheses,since firm size,future prospects and leverage increase the likelihood of a Chinese firm to do a foreign *** limitations/future research – Future studies may provide a qualitative analysis based on the proposed framework and propositions as the author only aimed for empirical generalization and did not explore theoretical qualitative *** research could include interviews with CEOs of Chinese companies seeking to do a Foreign IPO to better understand the rationale behind this choice and the embedded characteristics of each *** may also further develop the proposed factors contributing to the decision of a Chinese firm to go public abroad,and analyses correlation between certain determinants and the ones ***,more research could be done in the domain of the choice of location,in order to understand why Chinese firms doing a

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

Research on Strategic Management for Coffee Exchange

Research on Strategic Management for Coffee Exchange

引用

作者： Sindre Laksemo 上海交通大学

学位级别：硕士

The purpose of this thesis is to inquire about how Coffee Exchange,a startup company in the Chinese specialty coffee market trading green coffee beans from origin countries to roasters in China,can build core competence and competitive *** is often unclear how companies in an early phase can build core competencies,especially in the coffee *** also tend to spend insufficient resources on strategic planning for competitive advantage as it can be perceived as too resource consuming and a delay for commercialization under the uncertain circumstances they tend to *** study therefore seeks to understand how one startup operating in the Chinese specialty coffee market,Coffee Exchange,can build potential competitive advantages and core *** results of the research can potentially hold value for companies and entrepreneurs in similar *** professionals in the coffee industry,situated both on the inside and outside of Coffee Exchange,were interviewed in order to gather data on the ***-structured interviews were the most used method during the research in order to allow for new types of input while still exploring a framework of *** data is analyzed using multiple elements from the strategic management framework in order to find areas of interest relating to competitive advantage and core competence *** indicate that diversification is the most effective strategy in Coffee Exchange’s market *** interviewed roasters in the target segment had different preferences in coffee beans,meaning that there is room in the market for a range of trading companies specializing in different origins and *** sentiment was also seconded by industry *** with Coffee Exchange indicated that it has planned two potentially core competence building activities through technology and expansion of origin countries *** the research finds that Coffee Exchange does not

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

A Study on Strategic Management for Paparusso——How to Build Competitive Capacity for the Firm Paparusso?

A Study on Strategic Management for Paparusso——How to Buil...

引用

作者： Laura Porziela Bernadette Cure 上海交通大学

学位级别：硕士

Purpose and significane of the research: Understanding the luxury fashion industry is a significant factor to implement a robust competitive strategy for the new firm *** master thesis contributes to the strategic management area by researching the Chinese’s purchase incentives concerning ready-to-wear and made-to-measure *** is a fashion firm that registered a business license in Shanghai,named“巴巴红瑟.”Starting from the beginning,Paparusso is a fashion firm adopting two business *** first one is to sell ready-to-wear clothes（RTW）and the second one is that customers may have the possibility to order their size,through the made-to-measure（MTM）product and *** review: The literature review contains prescriptive guidance about the strategic management field and Chinese luxury fashion *** luxury fashion market has been expanding in China for a few years,much helped by the arising middle-class and the improved buying power of Chinese,especially Millennials that provide a tremendous ***: Different tools support academic research for the ***,the PEST model is necessary when starting to analyze the *** four elements appear to be positive to set up a fashion business in *** following tool is the Five Forces that scan the external environment as *** first most potent force that represents a threat for Paparusso firm is the existing competitors because there are too many players in the ***,the methodology lean startup is engaged in the thesis to support the business *** Ries defends the idea of experimentation when starting a ***,the Value Chain is one of the main tools used in this master *** first and support activities are defined to create value for customers and therefore create a competitive *** more value an organization creates,the more profitable it is likely to ***,the VRIO framework is a primary tool

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

Eu Integration and Its Effecets on Foreign Direct Investments in Montenegro

Eu Integration and Its Effecets on Foreign Direct Investment...

引用

作者： Marija Savi(?) 上海交通大学

学位级别：硕士

One of the key prospects that enlargement of the European Union brings is the increase in foreign direct investments that many new member states,accession countries,and candidates aspire to *** aim of this thesis is to explore the current FDI situation in Montenegro through an indepth examination of its EU integration *** shedding light on Montenegro’s path towards the European Union our research portrays the difficulties contained in the process of reformation and explores the experiences of other countries that went through a similar *** evaluating this country’s transition process and discussing the strengths and weaknesses in its relevant government policies,we concluded that Montenegro is on the right track that leads towards the EU but many improvements are still *** reforms implemented as part of the EU and NATO integration process in Montenegro resulted in the stable environment that attracts FDI but in order to maintain such inflow,the Government of Montenegro has to keep developing relevant strategies to attract foreign investments.

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

Co-branding:The Impact of Brand Positioning Strategies on Consumer Perceptions

Co-branding:The Impact of Brand Positioning Strategies on Co...

引用

作者： Brenda Vanmeerbeek 上海交通大学

学位级别：硕士

Purpose-The endless hunt for innovation in extreme competitive markets has forced companies to come up with new strategies to attract or keep their ***,cooperation between brands has become a common and profitable strategy and more particularly *** studies have suggested the role of brand positioning perceptions and the positioning perceptions of *** study aims to test those assumptions and therefore further investigate the impact of brand positioning strategies on consumer perceptions of ***/methodology/approach – The research represents a scenario-based experimental design using hypothetical brand alliances of existing and familiar *** order to validate and generalize the research,2 hypothetical brandpairings scenarios were integrated covering different types of *** purpose of the questionnaire was to collect consumer’s positioning perceptions of the partnering brands at three different stages;pre-alliance,during the alliance and post-alliance which represents our three hypotheses.H1: Pre-alliance positioning perceptions toward partner brands A and B are positively related to positioning perceptions of the cobrand AB.H2: Consumer post-alliance positioning perceptions of partner brands A and B are positively related to the positioning of cobrand AB.H3: Pre-alliance positioning perceptions of brand A and B are positively related to post – alliance positioning perceptions of brand A and *** perception of each stages was analyzed according to the consumer-derived generic typology of positioning *** data was collected through a quantitative questionnaire of 176 *** was analyzed with the use of the Pearson Product-Moment Correlation Coefficient（PPMC）which tested the assumptions with the examination of correlation or lack of correlation between the data sets for each of the partner brands pairings at the three data *** – This research demonstrated the influence of co-br

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

Imported Tea-based Drinks in China: Marketing Strategies for Vivaris Getr(?)nke in the Chinese Beverage Market

Imported Tea-based Drinks in China: Marketing Strategies for...

引用

作者： Fabian Mainka 上海交通大学

学位级别：硕士

The purpose of this dissertation was to investigate the Chinese market for ready-to-drink tea-based beverages and to develop a marketing strategy guide for foreign companies planning to enter the Chinese *** a case study,the German beverage company Vivaris Getr(?)nke Gmb H was selected based on which a market-oriented marketing strategy for its Mio Mio Mate beverage in the Chinese beverage market was *** order to establish a theoretical foundation for the company and industry analysis,a theoretical evaluation of marketing and market analysis concepts was first *** the scope of the evaluation and continuation of the theoretical section,the classification,delineation,and challenges of the Chinese beverage market and its market participants were investigated further to serve as a basis for how German beverage companies should currently and in the future orient themselves to customer needs and position themselves as a new market *** employed strategic methods included the PEST,SWOT,and Porter's five forces *** the qualitative assessment,various elements necessary for the development of marketing strategies and tools for the Chinese beverage industry were illustrated.A quantitative survey of Chinese consumers(n = 379)was then conducted in order to gain a comprehensive understanding of their needs and investigate the various variables influencing beverage evaluation,purchasing intentions,and buying behavior,such as age,price,drink preferences,novelty,and health-related qualities,with the intention of integrating them into the strategic and operational marketing *** results demonstrate that the demographic variables age and occupation significantly influenced marketing-relevant variables,with individuals who are employed and between the ages of 20 and 40 showing the highest expected customer satisfaction and declared purchase intentions for imported ready-to-drink tea-based ***,the findings illustra

关键词： chinese beverage market marketing strategy foreign beverage companies purchase intentions

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

The Research on Strategic Management for the Start-up ’Drink Asian’

The Research on Strategic Management for the Start-up ’Drin...

引用

作者： Hami USTA 上海交通大学

学位级别：硕士

The entrepreneurial personalities conveyed us to leading emerging power of the world,China,to encounter the stream of this *** primary objective was whether to comprehend what could be acquired from it or how could be part of and contribute *** these lines,our entrepreneurial minds began discovering the distinctions in daily,social and working life as well as the *** observations led to realization of the tea culture in Shanghai that is found tempting ground to some place down in for a man who originate from a place where people drink tea each hour of the ***,a step was taken forward and proceeded to comprehend these shops’ plan of ***,the business model of established shops in Shanghai is found promising however,principle inquire about question was remaining solitary,which is likelihood of a comparable result in *** that,this strategic research was developed and tested the idea that to realize viability of the business plan in *** credibility of the business plan was assessed primarily through examination of national context,detailed industry analysis,customer insights and the strategic construction towards all these *** context examined thoroughly with PEST analysis that provided key insights for prospective companies intended to get in the *** industry analysis was constructed that general information,detailed value chain and overall volume of the industry were ***,more importantly,the competition in the specific marketplace was analyzed through Porter’s five forces to understand the profitability of this specific ***,main properties,demographics,spending behaviors and expectation of targeted groups reviewed in deep ***,the strategic implementation design completed in the guidance of globally accepted business theories as well as the facts generated from intended country,industry and consumer group *** contributio

关键词：

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

BUKHBAT公司发展战略研究

BUKHBAT公司发展战略研究

引用

作者： Bukhbaatar Tsogtgerel 上海交通大学

学位级别：硕士

本文主要对BUKHBAT公司的发展战略进行研究。许多研究人员和专家(Michael ***,Henry Mintzberg,Kenneth Andrews和Robert ***)已从多方面对组织发展战略进行了研究,如战略管理,组织发展性质,发展战略以及战略发展模型等。20世纪20年代初... 详细信息

本文主要对BUKHBAT公司的发展战略进行研究。许多研究人员和专家(Michael ***,Henry Mintzberg,Kenneth Andrews和Robert ***)已从多方面对组织发展战略进行了研究,如战略管理,组织发展性质,发展战略以及战略发展模型等。20世纪20年代初期,随着哈佛商学院开发并引入战略模型,“战略”一词就已出现在商业环境中;此外,用于研究组织发展战略的战略发展模型和分析方法也已被从业者使用多年。在文献综述的基础上,本文作者根据论文的四视图模型总结了一个概念框架;为找到论文中问题的答案,同时证明作者的假设是正确的,作者还进行了一些研究分析。使用的分析方法为MOST分析法和SWOT分析法。MOST分析法常用于分析组织的使命,目标,战略和策略;SWOT分析法常用于确定公司的优势,劣势,享有的机会和受到的威胁。为使目标明确并缩小研究范围,作者参考了一些从业者的描述,使用案例研究法进行展开,同时还选择了一家名为Bukhbat的有限责任公司进行深入分析。Bukhbat有限责任公司是一个由家族管理和经营的建筑公司,成立于1998年,彼时的蒙古经济具有巨大潜力但也充满挑战。案例研究的前半部分简要分析了蒙古国建筑行业概况,后半部分为公司介绍,主要包括公司的历史,概况,程序和政策,已完成的项目,当前的业务,策略和业务模型。

关键词：组织发展发展战略 Bukhbat有限责任公司建筑公司蒙古国建筑行业

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

澳大利亚移民事业（HMB Consultants）战略管理规划

澳大利亚移民事业（HMB Consultants）战略管理规划

引用

作者： SEUNG YONG BAEK 上海交通大学

学位级别：硕士

本文的目的是为一家澳大利亚移民公司（HMB Consultants）提供策略管理计划,该公司希望将业务扩展到中国。本论文分析了外部和内部环境,了解HMB Consultants,并展示了中国战略管理计划的可行性。本文发现经济增长或社会因素等特殊外部... 详细信息

本文的目的是为一家澳大利亚移民公司（HMB Consultants）提供策略管理计划,该公司希望将业务扩展到中国。本论文分析了外部和内部环境,了解HMB Consultants,并展示了中国战略管理计划的可行性。本文发现经济增长或社会因素等特殊外部因素与澳大利亚移民产业之间的密切关系。据分析,澳大利亚移民业根据外部因素将是最有利的变化。本文还提供定制的政策管理规划,包括基于内部分析的HMB Consultants的实施规划。作为策略制定的一部分,论文发现,HMB Consultants公司有资格在中国这样的新兴市场扩大业务,积极策略规划。为了有效实施基于上述评估和考核制定的战略管理计划,HMB Consultants公司需要员工的支持。HMB Consultants公司也继续监督和评估实施过程,使员工与其战略规划保持一致。

关键词：澳大利亚移民中国移民海外移民战略规划

来源：

同方学位论文库评论

在线全文

同方学位论文库

学校读者我要写书评

暂无评论

全选清除本页清除全部题录导出标记到“检索档案”

共1页 << < 1 > >>

回到顶部

执行限定条件

欢迎您,

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

请选择保存的检索档案：

请选择收藏分类：

通借通还

欢迎您,

建议与咨询 留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

在线全文

请选择保存的检索档案： 新增检索档案 确定 取消

请选择收藏分类： 新增自定义分类 确定 取消

通借通还

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

请选择保存的检索档案：

请选择收藏分类：