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Market Capturing and Business Expansion Strategy for Gluten-Free Foods in india and USA Using PESTEL Model

Agricultural Sciences 2019年第2期10卷 202-213页

作者： Jolly Masih Rajasekaran Rajkumar Paviter Singh Matharu Amita Sharma Erasmus School of Economics Erasmus University Rotterdam Rotterdam The Netherlands School of Computer Science and Engineering Vellore Institute of Technology Vellore India mosaic company india pvt. ltd. Jalandhar India Institute of Agribusiness Management Bikaner India

The ultimate goal for any business is to grow vertically and horizontally. Successful business is combination of careful analysis of external and internal factor of business environment and adoption of appropriate business strategy. In this study external factors of gluten-free market are studied in detail through PESTEL model (for external factors). The study would facilitate manufacturers to bring gluten-free foods from niche market to main stream market and to make it more affordable for all the sections of the society. The study focuses on markets of india and USA, since both of these nations have high potential for gluten-free foods and the demand further continues to increase every year.

关键词： Gluten-Free Wheat Business Strategy Celiac Disease PESTEL Model

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Big Data Study for Gluten-Free Foods in india and USA Using Online Reviews and Social Media

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Agricultural Sciences 2019年第3期10卷 302-320页

作者： Jolly Masih Willem Verbeke Jonathan Deutsch Ashish Sharma Amita Sharma Rajasekaran Rajkumar Paviter Singh Matharu Erasmus School of Economics Erasmus University Rotterdam The Netherlands Department of Culinary Arts & Food Science and Hospitality Management Drexel University Philadelphia PA USA Big Data Practice and Innovation Laboratory New Jersey USA Institute of Agribusiness Management Bikaner India School of Computer Science and Engineering Vellore Institute of Technology Vellore India mosaic company india pvt. ltd. Jalandhar India

Celiac disease, gluten-allergy or gluten-sensitivity is caused due to glutamine protein from the grains like wheat, rye and barley (collectively called gluten). This protein damages the small intestine and causes stomach pain, bloating, weakness etc. Celiac disease, gluten-allergy or gluten-sensitivity has never really been taken seriously in developing countries like india. However, in developed nations like UK, USA, Canada and other parts of Europe, gluten-free foods have become quite popular. With a prevalence rate of about one in 100 - 133 people worldwide, celiac disease is widespread across the globe and life-long consumption of gluten-free food is recommended treatment for this allergy. Apart from celiac-disease patients, gluten-free foods are also consumed by health conscious people for weight management and high protein diet and by the patients for diabetes, autism and food allergies. Apart from gluten-free flour, biscuits, cookies and snacks, product innovations like gluten-free beers are becoming very popular. Big data including online blogs, articles, and reviews have played a major role in increased sales of gluten-free foods. Thus, analysis of editorial and social media content becomes essential to understand the leading trends in gluten-free foods. This study provided deep insights about positive, negative and neutral sentiments related to gluten-free foods using the data from Perspectory Media Insights and Google Trends. This study also revealed that most of the consumers talked and expected product innovation in food sections like snacks, fast food (pizza, pasta and noodles) and desserts through comments on social and editorial media. Searches were divided into developed (e.g., U.S.A.) and developing nations (e.g., india) to get more details about the consumer preferences. This study would help manufacturers of gluten-free foods to develop food products according to the choices and preferences of consumers. The study is very unique in itself since i

关键词： Celiac Disease Gluten-Free Food Sentiment Analysis Gluten Sensitivity Social Media Consumer Preference

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Wireless Party in india

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ZTE Communications 2004年第2期2卷 53-55页

作者： Pankaj Kumar ZTE Kangxun Telecom company india pvt.ltd Bangalore 560100India

india is emerging as one of the most competitive telecom *** paper first introduces key wireless operators in india,and then focuses on the subscriber growth,ARPU,value-add services and service quality of this *** con... 详细信息

关键词： In ARPU Wireless Party in india ZTE

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