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The Theme Selection And language Analysis Of Outdoor Public Service Advertisement In Guangzhou

International English Education research 2018年第3期 26-30页

作者： LIU Hui LI Shunmiao college of chinese language and culture of.linan university/national center for oversea iiuayu research GuangzhouGuangdong 510610China college of chinese language and culture of linan University/Department of Linguistics and Applied Linguistics. Guangzhou.G uangdong 510610.China

As a dynamic language phenomenon, public service advertisement reflects the social language life. This paper presents a detailed analysis of the theme selection and language of outdoor public service advertisement language in Guangzhou. It describes the features and expressions of outdoor public service advertisement in subject content, sentence form and rhetoric, aimed at understanding the basic situation and effect of public service advertisement on the audience, and guiding the audience to improve their morality and behavior.

关键词： Guangzhou city: Outdoor Public Service Advertising l.anguage: Theme Selection: language Selection

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A Study on Hawking language in Guangzhou Applying Sociolinguistics

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International English Education research 2014年第4期 4-7页

作者： Liu Hui college of chinese language and culture of Jinan university/national center for oversea HUAYU research Guangzhou Guangdong China 510610

From the perspective of sociolinguistics, this paper applies both observation method of covert investigation and oral inter-view to study the hawking language in Guangzhou, including its distribution area, code types, content and its relationships with districts and *** survey results show that hawking language reflects the social language stratification condition in Guangzhou.

关键词： hawking language sociolinguistics old districts in Guangzhou new districts in Guangzhou

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A Survey and Analysis on the New Generation of Migrant Workers＇ Awareness of Internet New Words in Foshan City

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International Journal of Technology Management 2015年第8期 38-40页

作者： Hui LIU Qianqian Zheng college of chinese language and culture of Jinan university/national center for oversea HUAYU research GuangzhouGuangdong 510610China college of chinese language and culture of Jinan university/Department of Linguistics and Applied Linguistics GuangzhouGuangdong 510610China

50 new generation of migrant workers were randomly chosen from Yanbu Town which is in Nanhai district,Foshan city, Gua ngdong *** were asked to complete the questionnaires about the awareness of interact new *** statistics show that the average awareness of new generation of migrant workers on interact new words is low as a whole. The reasons may lie in workers＇ overtime working ,relatively closed working environment, low social status,low income and education level and so on.

关键词： new generation of migrant workers, awareness of intemet new words,Foshan

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Investigation on the Validity of Outdoor Public Service Advertising language in Guangzhou

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International English Education research 2018年第3期 98-103页

作者： LIU Hui LI Shunmiao college of chinese language and culture of Jinan university/national center for oversea HUAYU research Guangzhou. Guangdong. 510610 China 2College of Chinese Language and Culture of Jinan University/Department of Linguistics and Applied Linguistics Guangzhou Guangdong 510610 China

The primary aim of this paper is to survey the effect of outdoor public service advertisements on the audience. Taking questionnaire as the method, this study has discussed the validity of outdoor Public Service Advertising language of citizens in Guangzhou, which from the aspects of attention, acceptance and comprehension. The results of the survey indicate that the effectiveness of outdoor advertising language in Guangzhou is generally optimistic. Then the problems incurred by outdoor advertising language are discussed according to the analysis result. Finally, relevant suggestions and measures were proposed for improving the impact of public service advertising.

关键词： Validity Outdoor Public Service Advcrlising language Guangzhou

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