检索结果-南通市图书馆

The evolution of news and media website design: trend analysis of rich media, social sharing, and ad placements

Journal of Management analytics 2017年第4期4卷 345-358页

作者： Sonya Zhang Ashish Hingle College of Business Administration California State Polytechnic UniversityPomonaCAUSA

News and Media websites have evolved over time,with increasing complexity in their design,content,and monetization *** this study we examined and reported the trends of rich media(images and video),social sharing(newer and older social media),and ad placements(display ads and native ads)for eight high-ranked news and media websites in four categories:online television news(CNN,FoxNews),online newspapers(LA Times,NY Times),online magazines(Wired,Forbes),and technology blogs(TechCrunch,TheNextweb)over the course of 10 years.

关键词： web analytics website design content rich website news and media website

来源：

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Using MWD： A Business Intelligence System for Tourism Destination web

引用

Management Studies 2014年第1期2卷 62-72页

作者： Aurkene Alzua-Sorzabal Jon Kepa Gerrikagoitia Fidel Rebón CICtourGUNE Donostia-San Sebastiá Spain

The importance of Internet as mass media in the field of tourism is that it constitutes an important channel of marketing institutions and business network of the tourist destinations. But very few subsequent processes of management, maintenance, improvement, and exploitation of this appearance are deeply studied. The interactive nature of the website, as both transmitter of information and receiver, has attracted the attention of scholars since the interaction allows opening new approaches to the study of the network traffic （the pages user has visited, order them, the time that it has been in them, the actions carried out...） and cyber behavior. Information flows from the physical to the cyber world, and vice versa, adapting the converged world to human behavior and social dynamic. The business intelligence systems based on Internet enable organizations intelligent actions to address time-sensitive business processes and benefit from analytics. As result provides the opportunity to anticipate and estimate visitor habits in a changing environment. This paper presents the research and technological fields which have been incorporated to study of the destination web, a business intelligent tool based on Internet that it aims to increase the performance of the local manager or tour operator by providing an enhanced insight through the behavior of visitors on the website and future trends in research are expressed.

关键词： tourism destination web monitor web mining web analytics business intelligence system

来源：

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Clicking through the Clickstream: A Novel Statistical Modeling Approach to Improve Information Usage of Clickstream Data by E-Commerce Entities

引用

Intelligent Information Management 2023年第3期15卷 180-215页

作者： Corban Allenbrand analytics Information and Operations Management University of Kansas Lawrence USA

Success or failure of an E-commerce platform is often reduced to its ability to maximize the conversion rate of its visitors. This is commonly regarded as the capacity to induce a purchase from a visitor. Visitors possess individual characteristics, histories, and objectives which complicate the choice of what platform features that maximize the conversion rate. Modern web technology has made clickstream data accessible allowing a complete record of a visitor’s actions on a website to be analyzed. What remains poorly constrained is what parts of the clickstream data are meaningful information and what parts are accidental for the problem of platform design. In this research, clickstream data from an online retailer was examined to demonstrate how statistical modeling can improve clickstream information usage. A conceptual model was developed that conjectured relationships between visitor and platform variables, visitors’ platform exit rate, boune rate, and decision to purchase. Several hypotheses on the nature of the clickstream relationships were posited and tested with the models. A discrete choice logit model showed that the content of a website, the history of website use, and the exit rate of pages visited had marginal effects on derived utility for the visitor. Exit rate and bounce rate were modeled as beta distributed random variables. It was found that exit rate and its variability for pages visited were associated with site content, site quality, prior visitor history on the site, and technological preferences of the visitor. Bounce rate was also found to be influenced by the same factors but was in a direction opposite to the registered hypotheses. Most findings supported that clickstream data is amenable to statistical modeling with interpretable and comprehensible models.

关键词： Business Intelligence Intelligent Information Management web analytics web Technology Management Exit Rate Bounce Rate Online Consumer Model Discrete Choice Model

来源：

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

欢迎您,

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

请选择保存的检索档案：

请选择收藏分类：

通借通还

欢迎您,

建议与咨询 留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

请选择保存的检索档案： 新增检索档案 确定 取消

请选择收藏分类： 新增自定义分类 确定 取消

通借通还

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

请选择保存的检索档案：

请选择收藏分类：