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The Way of Onitsha Market Literature： A Case for Proper Archiving of Nollywood video films

Journalism and Mass Communication 2014年第10期4卷 640-650页

作者： Ihentuge Chisimdi Udoka Alvan Ikoku Federal College of Education Owerri Nigeria

In contemporary times, many Nigerians, and indeed Africans, go through huddles to behold some of their most cherished artifacts in foreign lands. Such artifacts were taken away by the colonial masters during their various conquests of ancient African kingdoms. In the modern days as well, such trips are made to other countries by Nigerians and Africans to research into some popular arts and amusements lost as a result of neglect. One of such lost is the popular form of literature that once existed in the eastern part of Nigeria--the Onitsha Market Literature. Using evidences from secondary research materials, this paper discusses the re-occurrence of this silly history of neglecting the production and consumption of popular culture in Nigerian and indeed Africa. Using the Nigerian video film industry, Nollywood, as a case study, a case is here made for the proper archiving of these video films for future generations. It is observed that just few decades of video film production in Nigeria, virtually all the pioneer films cannot be found anywhere in the country. Such films must be needed in future for research purposes as the foundations upon which other great films of the future will base. The work therefore concludes with the obvious recommendation that genuine efforts, will, and finances be committed to proper archiving of legally approved Nollywood films. This will engender the sentiment central to film archiving and drastically reduce the problems that may confront the future generation as regards research in the Nigeria video film culture, Nollywood.

关键词： Onitsha Market Literature Nollywood video film popular culture archiving

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Choreographic Motifs in Nigerian Music videos： The Examples of Olori Oko by Infinity and Roll It by P. Square

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Journal of Literature and Art Studies 2012年第10期2卷 944-950页

作者： Sola Fosudo Yeside Dosumu Lagos State University Lagos State Nigeria

One of the most intellectually challenging and perhaps rewarding engagements in any creative endeavour, be it written literature or performance, is decrypting the metaphorical construct imbued in such a work, within the confines of the intentions of the writer or performer. Beyond coded speech, dance and choreography are works of art which make use of symbols to communicate man＇s thought, experience, and emotions. These symbols are conveyed basically through movement and they are forms of artistic expression to which all men, across climes, can respond, be it in a live performance or recorded video film. More than ever before, the music video film has taken a great place of prominence in the entertainment circles the world over, and musical choreography has become a major tool, used by singers, musicians, and music producers in these video films to enhance their creative output and make their productions more appealing both for economic and aesthetic purposes. This paper examines the motifs of dance and choreography in two Nigerian music videos, namely, Olori Oko （2006） by a Gospel group called Infinity and Roll It （2007） by a hip-hop group named P. Sqanre. The paper investigates the themes of the music, the concepts of the dances, and the styles of choreography in both works. The paper concludes that though both works belong to different genres, they are each successful in their own rights and have both contributed in elevating the standards in the practice of dance and choreography in Nigerian music video film.

关键词： choreography dance motifs production video film

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What Communication Strategy Adopted for the Promotion of Cultural Heritage？ Example： The Case of Madagascar

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Journalism and Mass Communication 2014年第11期4卷 713-728页

作者： Marie Jeanne Razanamanana University of Antananarivo Antananarivo Madagascar

Part of the article is to study the intersection of two areas： the study of conservation facts oral traditions, intercultural dimensions and social dynamics induced by ICT. On the one hand, oral traditions, their popular character, manifest themselves in public in well-defined circumstances. All the techniques of literary invention and social diffusion contribute to evoke a legendary past but also to think about the present. On the other hand, the latest ICT developments may cause contrasting effects： on the one hand, they give unexpected ways （＂a historic opportunity＂） to fight the inevitable decline of oral traditions and to bring the collection and transmission of these oral traditions to a level they had never met; on the other hand, ICTs are a part of a modernity that speeds to abandon ancient traditions and convenes content and modes of narration and representation based on a worldview defined. The set highlights a participatory strategy. This is part of an action research. In other words, it tends to work on the complexity of the situations, the dynamics of the process, the comprehensiveness, and the systemic, social, technological, and cultural forms.

关键词： oral traditions strategy interaction picture photos video film innovation

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