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Rise and Fall of Recent Chinese Coastal Resort Development:Case of Beihai Silver Beach, Guangxi, China

Chinese Geographical Science 2012年第2期22卷 245-254页

作者： LIU Jun BAO Jigang Department of Tourism Management South China Normal University Guangzhou 510631 China Center for Tourism Planning and Researeh Sun Yat-sen University Guangzhou 510275 China

Based upon a case study of Silver Beach coastal resort of Beihai, Guangxi Zhuang Autonomous Region, this article examines the rise and fall of Chinese coastal tourist resort development since the 1980s. It explores the causes for and responses to the decline of Chinese coastal resorts. The data were collected through in-depth interviews with twelve local key information providers, and secondary information sources such as government archives, survey reports, and resort plans. It was found that the rise and fall of Chinese coastal resorts in the last three decades is closely linked to the transitional reform from a central planned economy to a market economy. Three stages of coastal tourism development were identified in a sequence of rapid growth, decline and redevelopment. It was government financial funds and high local government involvement that promoted the rapid expansion of coastal resorts during the 1980s. However, coastal resort decline occurred when transitional reform was intensified and deflationary policy executed af- ter 1992. Institutional failure is found to be the main reason of Chinese coastal resorts decline since the mid-1990s. The government-dominated pattern could not be sustained and should be restructured in forthcoming coastal tourism de- velopment in China. Revival strategies should emphasize enhancing market-oriented reform in the declining resorts on both suoolv and demand sides.

关键词： coastal resort transitional decline Silver Beach Beihai

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