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ANALYZING MARKET COMPETITION BETWEEN AIRBUS AND BOEING USING A DUO HIERARCHICAL GRAPH MODEL FOR CONFLICT RESOLUTION

Journal of Systems Science and Systems Engineering 2017年第6期26卷 683-710页

作者： He, Shawei Hipel, Keith W. Kilgour, D. Marc College of Economics & Management Nanjing University of Aeronautics and Astronautics Nanjing China Department of Systems Design Engineering University of Waterloo Waterloo Canada Centre for International Governance Innovation Waterloo Canada Balsillie School of International Affairs Waterloo Canada Department of Mathematics Wilfrid Laurier University Waterloo Canada

A duo hierarchical graph model for conflict resolution is developed to investigate market competition between Airbus and Boeing over aircraft sales in the Asia Pacific region. The duo hierarchical graph model, a significant extension of the graph model for conflict resolution methodology, contains two common decision makers, who take part in two related subconflicts, as well as local decision makers, who participate in only one subconflict. New stability definitions are proposed to describe forms of sanction unique to the hierarchical model. The interrelationships between stabilities in the overall graph model and in the two local models are investigated. Then the duo hierarchical graph model is applied to the competition between Airbus and Boeing in both the wide and narrow body markets in the Asia-Pacific region. The two types of Asian airlines have different operating strategies, so that the two markets constitute sub-competitions that can be modelled naturally using the duo hierarchical graph model. The stability results indicate a resolution for all decision makers that implies marketing strategies for the aircraft manufacturers and guidelines for aircraft purchase by the airlines. Thus, this model provides decision makers with a comprehensive understanding of the dynamics of the comoetition and guidance in identifving beneficial actions.

关键词： Hierarchical Graph Model Airbus and Boeing stability results strategic resolutions

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