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The Relationship Between the Strategic and growth Factors of Enterprise： Data of Mexico （Empirical Evidence）

Chinese Business Review 2012年第9期11卷 781-792页

作者： Luis Aguilera Enriquez Martha Gonzalez Adame R. Rodrigo Rodriguez Camacho Universidad Autenoma de Aguascalientes Aguascalientes Mexico

The growth has been studied from multiple angles and varied approaches so it is a factor that must be evaluated in micro, small and medium-sized enterprises （SMEs） in order to make decisions that improve their results. In the same way, the creation of strategies need a deep situational analysis, it is equally important to the efficiency and effectiveness of such strategies so they become operational. The central question addressed in the present study was identifying the variables that provide its own validity and, secondly, to determine which variables have a higher impact on the response variable （sales）. The survey contains 159 items in 58 grouped questions. The collected data from a sample of 109 enterprises from different sectors and sizes were codified in order to carry out general descriptive procedures. The reliability of the instrument showed a Cronbach＇s alpha value of 0.8. The main statistical method used was the regression analysis. In order to carry it out, six compound variables were entered for the factors of information technologies, innovation, trading efforts, human resources, quality and technology. The results reveal that the more prepared the manager is and the more effectiveness obtained from the training program then the better indicators of growth will be obtained as a result （i.e. sales）. The more integration among quality indicators （development of specifications and cost reduction programs） is, the better levels of growth （i.e. sales and growth perception） will be. The information technologies must be analyzed by the enterprises because once they are classified by their size, it is possible to observe a positive and significant correlation in any of the two ways of measuring the company＇s growth. The results can be useful for the people in charge of key decisions in any kind of enterprise as it displays a theoretical background for identify their main competitive variables.

关键词： strategies SMEs sales growth innovation and competitiveness

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