检索结果-南通市图书馆

Employer Branding Management As A Strategic and organizational control Tool

Chinese Business Review 2012年第11期11卷 996-1014页

作者： Valentina Della Corte Gianluigi Mangia Clelia Cascella Giuseppina Zamparelli Andrea Tomo University of Naples "Federico II" Naples Italy

The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines （strategic marketing, strategic management, and human resources management）. This paper presents employer branding as an approach based on effective strategic organizational resources and a precise employer branding management process. In this paper, the target is to define a possible frame in order to interpret employer branding techniques as control and regulation mechanisms. control in organizations has long been a topic of interest for researchers and practitioners, alike who generally recognize that control mechanisms are needed to ensure that organizations may achieve their goals. It has been carried out a field work on the Italian Aeronautical Meta district, that generates annual revenues equal to EUR 8.7 billion and employees 36,300 people, of whom approximately 10% are employed in the space sector. Through this field work, the intention aim is to understand if and how employer branding may create, enforce, and set up internal and shared meaning and values. In particular, stemming from the empirical research＇s evidences, this paper tries to conceptualize employer branding as a factor to persuade and influence the way that organizational actors enact in a socially constructed context. In this effort, the aim is to understand how managers may affect meanings, values goals, and opinions through an effective action on employer branding that can play a crucial role in affecting sense-making processes, meanings, interpretations of the symbolic environment. The paper therefore opens up to new horizons, since it embraces a new application for employer branding, considering it as a modern control system and proposing an innovative approach in managerial control, founded on organizational identity as a key concept in an organizational citizenship＇s perspective

关键词： employer branding organizational control strategic control

来源：

维普期刊数据库评论

在线全文

维普期刊数据库

学校读者我要写书评

暂无评论

Antecedents and performance consequences of governance structures in R&D alliances

引用

Journal of Southeast University(English Edition) 2012年第3期28卷 360-366页

作者：林艺馨荷世平吴学良东南大学土木学院南京210096 台湾大学土木工程学系台北10672 台湾大学国际企业学系台北10672

Traditionally governance structures are classified into ＂hierarchy or market＂ or ＂equity or non-equity.＂ However,such classifications may not be effective in characterizing all governance structures of research and development（R D） ***,the first objective of this study is to investigate why there exist different organizational governance structures in managing R D alliances;the second objective of this study is to give strategic advice in choosing appropriate forms with respect to various characteristics of R D *** the theoretical lens that integrate both transaction cost economics（TCE） and the resource-based view（RBV）,a model that focuses on six major factors is developed for determining governance structure choices,namely,technological uncertainty,cultural difference,asset specificity,technology complementarity,appropriability of the individual firm＇s know-how,and *** R D alliance with higher technological uncertainty,larger cultural differences,and greater concerns for protecting an individual＇s know-how is more likely to adopt non-integrated alliances as the governing *** R D alliance with a higher degree of asset-specificity,greater technology complementarity and greater trust among partnering organizations is more likely to adopt integrated alliances as the governing structure;an R D alliance in the face of lower technological uncertainty will tend to adopt integrated *** more aligned the choice of the governance structure with its determinants,the better the R D alliance will perform,and vice versa.

关键词： organizational governance structure organizational control resource-based review transaction cost economics R& D alliance

来源：

维普期刊数据库

同方期刊数据库评论

在线全文

学校读者我要写书评

暂无评论

风险社会中的公民再造：反思与出路

引用

公共行政 2015年第8期

作者：彭宗峰

在全球化、个体化以及地方化的影响下，转型社会进入了一个风险再生产的情境之中。风险社会中的公民存在着认知和行动上的悖论。民族国家中的公民传统，即私人自由、国家赋权以及组织控制等，存在着各种困境。要走出风险社会，就必须塑... 详细信息

在全球化、个体化以及地方化的影响下，转型社会进入了一个风险再生产的情境之中。风险社会中的公民存在着认知和行动上的悖论。民族国家中的公民传统，即私人自由、国家赋权以及组织控制等，存在着各种困境。要走出风险社会，就必须塑造一种新型的公民模式，这种新型公民模式想象力的关键理念是合作互动。需要从功能性关系、再嵌入多元共同体结构和建构合作文化的角度来理解公民的合作互动。

关键词：风险社会公民国家赋权组织控制合作互动 risk society citizen national empowerment organizational control cooperative interaction

来源：人大复印报刊资料评论

在线全文

人大复印报刊资料

学校读者我要写书评

暂无评论

欢迎您,

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

请选择保存的检索档案：

请选择收藏分类：

通借通还

欢迎您,

建议与咨询 留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

时间限定

文献类型

馆藏选择

核心期刊

语言

文献类型

帮助

文字说明：

检索规则说明：

检索范例：

分类表

所选分类

限定检索结果

文献类型

馆藏范围

日期分布

学科分类号

主题

机构

作者

语言

在线全文

在线全文

在线全文

请选择保存的检索档案： 新增检索档案 确定 取消

请选择收藏分类： 新增自定义分类 确定 取消

通借通还

建议与咨询留下您的常用邮箱和电话号码，以便我们向您反馈解决方案和替代方法

请选择保存的检索档案：

请选择收藏分类：