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The Research on and Application of the multi-regression technique in the Course of the Marketing Decision-making of Enterprises

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厦门大学学报（自然科学版） 2002年第S1期41卷 221-222页

作者： QIU Xiao-dong, ZHAO Ping (School of Economics & Management, Tsinghua University, Beijing 100084 , China)

The reformation of the economy system has led the f un ctional department and status of the enterprises into a variable state. Under th e condition of the market economy, the kernel of the enterprises’ functional dep artment has diverted to that of marketing decision-making, which face to market and meet with the need of consumption. Assuredly, the kernel of marketing decis ion-making is to prognosticate the future market demand of the production of en terprises accurately, so that it can ensure and realize the maximum of the enter prises’ profit increase. Using empirical research and the multi-regression technique, this paper ana lyzes the enterprises’ production demand forecast of the GMC (Global Management Challenge, held every year globally) and changes most of uncontrollable factors of demand forecast to the controllable ones of the enterprises. The method we us ed to forecast demand by using the multi-regression technique is as follows: 1. Look for the main factors which influence the demand of productions; 2. Establish the regression model; 3. Using the historical data, find the resolution of the correlative index an d do the prominent test; 4. Analyze and compare, regression, adjust parameter and optimize the regress ion model. Our method will make the forecast data closer to the actual prices of the future market requirement quantity in the production marketing decision-making of the enterprises and realize the optimizing combination and the working object w ith the minimum of the cost and the maximum of the profit. And it can ensure the realization of the equity maximum of the enterprises and increase the lifecycle of the production.

关键词： marketing decision-making demand forecast corr elative index multi-regression technique

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The Research and Application of the multi-regression technique in the Course of Enterprises＇ Marketing Decision-making

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Chinese Business Review 2004年第9期3卷 25-31页

作者： Guangjun Zhu Zhizhong Peng postgraduate of the Economics Department of School of Economics ＆ Management of Beijing Jiaotong University Beijing.P.R. China 100044. The School of Business ＆ Management of Shandong University Shandong P.R.China Postcode： 250100

The reformation of the economy system has led the functional departments and status of the enterprises into the variance state. Under the condition of the market economy, the kernel of the enterprises＇ functional department has diverted to that of marketing decision-making, which faces to market and meets with the need of consumption. Assuredly, the kernel of marketing decision-making is to prognosticate the future market requirement quantity of the production of enterprises accurately, so that it can ensure and realize the maximum of the enterprises＇ profit to increase. Applying the proof to test demonstration analytical method of economics and adopting the multi-regression technique, this paper analyzes the enterprises＇ production requirement quantity decision-making of the GMC （Global Management Challenge） and changes a great many of uncontrollable factors to the controllable ones of the enterprises. So, it can make the forecast order form closer to the actual prices of the future market requirement quantity in the production marketing decision-making of the enterprises and realize the optimizing combination and the working object with the minimum of the cost and the maximum of the profit. And it can insure the realization of the profit increase of the enterorises mostly in the life-cvcle of the production.

关键词： marketing decision-making requirement quantity forecast correlative modulus multi-regression technique

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The Research on and Application of the multi-regression technique in the Course of the Marketing Decision-making of Enterprises

The Research on and Application of the Multi-regression Tech...

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第十届国际制造工程与管理会议

作者： QIU Xiao-dong ZHAO Ping (School of Economics &. Management Tsinghua University Beijing 100084 China)

＜正＞ The reformation of the economy system has led the functional department and status of the enterprises into a variable state. Under the condition of the market economy, the kernel of the enterprises’ functional department has diverted to that of marketing decision-making, which face to market and meet with the need of consumption. Assuredly, the kernel of marketing decision-making is to prognosticate the future market demand of the production of enterprises accurately, so that it can ensure and realize the maximum of the enterprises’ profit *** empirical research and the multi-regression technique, this paper analyzes the enterprises’ production demand forecast of the CMC （Global Management Challenge, held every year globally） and changes most of uncontrollable factors of demand forecast to the controllable ones of the enterprises. The method we used to forecast demand by using the multi-regression technique is as follows;1. Look for the main factors which influence the demand of productions;2. Establish the regression model;3. Using the historical data, find the resolution of the correlative index and do the prominent test;4. Analyze and compare, regression, adjust parameter and optimize the regression model. Our method will make the forecast data closer to the actual prices of the future marketrequirement quantity in the production marketing decision-making of the enterprises and realize the optimizing combination and the working object with the minimum of the cost and the maximum of the profit. And it can ensure the realization of the equity maximum of the enterprises and increase the lifecycle of the production.

关键词： marketing decision-making demand forecast correlative index multi-regression technique

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