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2010 International Symposium on Computer,Communication, Control and Automation

作者： Cheng-Yueh Tsai Department of Marketing and Logistics Management Far East University

This study began with a micro view of the mobile services phenomenon,leading to a macro view of social *** decompose the customer value in the mobile services,using a three-stage coding process through grounded *** contribution of this study is to reveal a theoretically-saturated of a conceptual framework,and to discover the six theoretical propositions.

关键词： Third-Generation mobile services

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mobile Interaction Capturing System in Real Environments

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Computer Technology and Application 2012年第8期3卷 533-543页

作者： Ivan Pretel Garcia Ana B. Lago Vilarino Deusto Institute of Technology (DeustoTech) University of Deusto Bilbao 48007 Spain

mobile applications are being used in a great range of fields and application areas. As a result, many research fields have focused on the study and improvement of such devices. The current Smartphones are the best example of the research and the evolution of these technologies. Moreover, the software design and development is progressively more focused on the user; finding and developing new mobile interaction models. In order to do so, knowing what kind of problems the users could have is vital to enhance a bad interaction design. Unfortunately, a good software quality evaluation takes more time than the companies can invest. The contribution revealed in this work is a new approach to quality testing methodology focused on mobile interactions and their context in use where external capturing tools, such as cameras, are suppressed and the evaluation environments are the same as the user will use the application. By this approach, the interactions can be captured without changing the context and consequently, the data will be more accurate, enabling the evaluation of the quality-in-use in real environments.

关键词： Human computer interaction quality in use mobile services context-awareness.

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An empirical study on continuance intention of mobile reading

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Chinese Journal of Library and Information Science 2015年第2期 69-82页

作者： Chunmei GAN Diyu XIAO School of Information Management Sun Yat-sen University

Purpose： This study aims to explore factors affecting continuance intention of mobile reading. Design/methodology/approach： Drawing on the unified theory of acceptance and use of technology （UTAUT）, and integrating perceived enjoyment, we put forward a theoretical research model of factors affecting continuance intention of mobile reading. Using 186 valid data collected through a questionnaire survey, we conducted data analysis with the partial least squares structural equation modeling （PLS-SEM）. Findings： The results show that performance expectancy, effort expectancy, social influence and perceived enjoyment all have positive impacts on continuance intention. Among them, perceived enjoyment has the most significant effect on continuance intention, followed by performance expectancy. In addition, effort expectancy significantly influences perceived enjoyment. Contrary to our expectation, facilitating conditions have no impact on continuance intention. Practical implications： This study could help mobile data service providers to foster users＇ continuous usage of mobile reading. Research limitations： This study focused only on the effect of perceived enjoyment as an internal motivation on continuance intention of mobile reading, and other possible factors were not considered. Also, continuance intention may be different from the actual behavior. Furthermore, data of student users was collected from one university in China, and was cross-sectional, while working samples were not considered. Originality value： This study considers the effects of both external and internal motivation on continuance intention of mobile reading. The results highlight the role of perceived enjoyment in building users＇ continuance intention of mobile reading.

关键词： mobile reading Unified theory of acceptance and use of technology (UTAUT) Perceived enjoyment Continuance intention mobile services User behavior

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