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marketing factors Affecting Middle Class Consumer’s Buying Decision in Housing Market in Nanning City

Psychology Research 2022年第7期12卷 530-538页

作者： SU Chaoyan Punnuch Chaipinchana Payap University Chiang MaiThailand

It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing *** study will investigate the factors influencing people decision to purchase houses in Nanning *** extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning *** study adopts the data collection methods of e-mail and field *** on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic *** results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning *** study contributes to an improved understanding of home buyers’decision making in Nanning *** beneficiaries of this study include home buyers and marketers and academic *** better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.

关键词： marketing factors middle class consumer buying decision

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factors of marketing Toward Customer Decision-Making in Cross-Border E-Commerce:Case Study of QD Company

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Management Studies 2022年第2期10卷 138-145页

作者： LU Liuye Sutapat Kongkerd Payap University Chiang MaiThailand

Taking small cross-border e-commerce enterprise QD company as an example,this study targets customers consuming on the platform of cross-border e-commerce enterprise QD company,and the purpose is to study the marketing factors affecting customer *** combining with relevant literature,this paper preliminarily confirmed that 7Ps,Technology Acceptance Model(TAM),and customer decision-making theory as the theoretical basis,and established the theoretical *** to the mature scale of domestic and foreign scholars to measure the research variables,with 7Ps and TAM as the independent variable,TAM perceived usefulness and ease of use as the core of the independent variable,customer decision-making as the dependent variable,in the test before the project,forming a formal questionnaire,the main data are obtained through the design and distribution of the *** on a large number of relevant literature,this paper examines the marketing factors influencing customer decisions in cross-border e-commerce,then identifies goals,builds models,and proposes *** to the technical acceptance model in consumer behavior theory,select the cross-border e-commerce enterprise quantum dot platform of consumers as the research object,finally through SPSS software on cross-border consumer feedback,including descriptive statistical analysis,factor analysis,correlation analysis,regression analysis test customer satisfaction,finally found a significant positive relationship between customer decision-making and marketing mix and TAM variables.

关键词： cross-border e-commerce 7Ps TAM marketing factors customer decision-making

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