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A Discussion on Entrepreneurship, Creativity, and Innovation Applied to international marketing

Economics World 2015年第1期3卷 54-70页

作者： Edmir Kuazaqui Escola Superior de Propaganda e marketing (ESPM) Sao Paulo Brazil

This article seeks to discuss the importance of the need to undertake, create, and innovate in Administration, especially considering the international market. For development, it is presented in a contextualized manner, the evolution of organizations throughout the ages and its importance in an economic and social point of view. Within this vision, the entrepreneur is differentiated from the business person, evidencing the individual entrepreneur and the creative economy as fomenters of new business opportunities. In a society in which there are no more borders, only the political and cultural ones, enterprise, creativity, and innovation become necessary as a means for differentiated and sustained growth, especially considering domestic and international competition. As human skills applied to the professional field, people can use them in a handcrafted and differentiated manner, to render the strategies of the actions into ways of modeling businesses and solutions, thus reaching a state of the art.

关键词： entrepreneurship creativity innovation international marketing competences administration

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Research on the international marketing strategy of domestic small and medium-sized enterprises

Research on the international marketing strategy of domestic...

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2011年全国电子信息技术与应用学术会议

作者： Jiachen FAN School of Economy & Management,Zhengzhou University of Light Industry,Zhengzhou,China

How to establish and implement international marketing strategy,to improve their international competitiveness,is an important issue for domestic small and medium-sized enterprises to be *** article analyzes the meaning of entering international market,the advantages ＆ disadvantages of promoting international marketing,and proposes own opinions on how to establish and implement international marketing strategies for domestic small and medium-sized enterprises.

关键词： small and medium-sized enterprise international marketing strategy

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Expanding Cross-Training Shoes of Descente Into Singapore Market

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Journalism and Mass Communication 2024年第1期14卷 27-30页

作者： LIU Shuhan Xiamen University Tan Kah Kee College ZhangzhouChina

The initial segment of this paper scrutinizes Descente’s promotional strategy for its training shoes in the Singapore ***,the introduction section provides a brief overview on Descente’s products,emphasizing the age demographic of the product’s consumer base in Singapore,preferred purchasing channels and consumer behavior *** serves as a precursor to the main body of the *** the main body,the paper delves into an analysis of the primary marketing strategies,along with a detailed examination of specific operational ***,the article concludes by summarizing key insights and evaluating their impact within the marketing domain.

关键词： international marketing promotion strategy Singapore

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The Impact of Cultural Differences on Multinational Corporations

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海外英语 2021年第1期 267-269页

作者：李华泰 international Business The University of HullHull HU67EL

With the development of globalisation,more and more international enterprises expand business overseas,aiming to seek new marketing *** this process,multinational corporations(MNCs)would face different kinds of *** is one of the critically significant *** differences between the home country and host country would affect consumer behaviour and product ***,the importance of cultural differences could be not ignored.

关键词： cultural differences multinational corporations international marketing

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The Function Of Business English In The international Trade

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校园英语 2014年第21期 191-191页

作者：曾德梅西华师范大学外国语学院

This paper introduces the concept and connotation of business English,and elaborates its important role in international trade,and finally puts forward the skills of business English in international trade,hope to pro... 详细信息

关键词： Business English international Trade international marketing

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Determinants of Commercial Performance in the Sector of Selective Distribution of Cosmetics Worldwide:Impact of the Nature and Age of the Retail Brand,and of the Number of Stores

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Management Studies 2021年第2期9卷 104-110页

作者： Philippe Jourdan Jean-Claude Pacitto University of Paris(UPEC) ParisFrance

The academic literature has focused more on the competitive performance of retail brands than on their commercial performance per se and its *** research study examines the factors that impact commercial performance by addressing two questions:does the commercial performance of a cosmetic retail brand depend on the country in which it operates(where I am?)or does it depend on the nature of the circuit(who I am?).Finally,our explanatory model of the penetration and market share comprises four factors:the type of store,the geographical area,the percentage of stores owned by the brand,and the time elapsed since the launch of the *** choice of these factors is relevant as evidenced by the strong predictive validity and explanatory power of the *** model reveals a significant effect of the factors and their interactions.

关键词： commercial performance market share penetration retailing international marketing

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消费者全球-本土认同：基于消费文化和公民社群双元视角的研究述评

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市场营销（理论版） 2023年第7期

作者：吴漪何佳讯

近年来，全球化和逆全球化交错发展的态势对消费者的身份认同产生了深远影响，集中体现为全球-本土认同。目前，营销学、国际商务及社会心理学等领域已基于该主题展开了较为广泛的探索，但现有文献在界定全球-本土认同时的理论基础和关... 详细信息

近年来，全球化和逆全球化交错发展的态势对消费者的身份认同产生了深远影响，集中体现为全球-本土认同。目前，营销学、国际商务及社会心理学等领域已基于该主题展开了较为广泛的探索，但现有文献在界定全球-本土认同时的理论基础和关注重点各有差异，对其效应机制及影响后果的研究也各有侧重，有时甚至会呈现不太一致的结论。通过整合与梳理国内外相关文献，本文提出了关于全球-本土认同的分类理论框架，将其进一步区分成消费文化视角下的全球-本土认同、公民社群视角下的全球-本土认同及双元视角下的全球-本土认同，并通过对理论基础、测量和操纵方式及研究现状的阐述，初步揭示了不同界定视角之间的联系与差异。在此基础上，本文提出了值得关注的若干未来研究方向。

关键词：全球-本土认同逆全球化国际营销 global-local identity de-globalization international marketing

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