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Franchisees Can Claim to Be Entrepreneurially Skilled or Not Three-Pronged perceptions

Management Studies 2014年第6期2卷 411-425页

作者： Samuel Victor Chinyoka University of Botswana Gaborone Botswana

Entrepreneurial skills determine the success or failure of a business operator. Researchers in the field of franchising, however, believe that to succeed as a franchisee, a business operator does not have to have high entrepreneurial skill levels. This study, titled ＂Whether Franchisees Can Claim to be Entrepreneurially Skilled--Three-Pronged perceptions＂, surveyed 32 franchisees, 45 experts, and 64 independent entrepreneurs. It hypothesized that：（1） independent entrepreneurs have higher skill levels than franchisees; （2） independent entrepreneurs＇ performance is better than franchisees＇ due to the differences in skill levels. Each of the franchisees and independent entrepreneurs was asked to rate themselves on a Likert scale against a list of traits or characteristics believed to determine levels of entrepreneurship. The experts were requested to rank within the scale whether independent entrepreneurs excel in entrepreneurial skills at the expense of franchisees. Franchisees ranked themselves at 3.5, on average, while independent entrepreneurs ranked themselves at 4.2 in the scale 1-5, with 5 indicating highest skill. On this basis, Hypothesis 1 is proved correct, i.e. independent entrepreneurs have higher entrepreneurial skill levels and at least they perceive themselves so. Experts, with an average rating of 3.4 within the scale, also seem to agree that independent entrepreneurs excel in entrepreneurial skills at the expense of franchisees. Using sales revenue and sales per employee as measure of performance, the study established average sales for franchised units at P275,038, while those for independent entrepreneurs were P86,437. Sales per employee ranged between P6 118 and P23,170 for franchised units, and between P8,207 and P 14,281 for independent entrepreneurs. This leads to the rejection of hypothesis 2 （Note： P denotes Botswana Pula. P9,0253 = US$1 as at 09/09/14）. Multivariate tests demonstrated, through Wilk＇s Lambda Test Statistic, that the profiles

关键词： entrepreneur entrepreneurial skills experts franchisee franchising independent perceptions performance strategy

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