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feature network-DRIVEN QUADRANT MAPPING FOR SUMMARIZING CUSTOMER REVIEWS

Journal of Systems Science and Systems Engineering 2017年第5期26卷 646-664页

作者： Su Gon Cho Seoung Bum Kim LINA KOREA Sambong-ro Jongro-gu Seoul Republic of Korea School of Industrial Management Engineering Korea University Anam-dong Seongbuk-gu Republic of Korea

With the rapid growth of e-commerce, customers increasingly write online reviews of the product they purchase. These customer reviews are one of the most valuable sources of information affecting selection of products or services. Summarizing these customer reviews is becoming an interesting area of research, inspiring researchers to develop a more condensed, concise summarization for users. However, most of the current efforts at summarization are based on general product features without feature＇s relationship. As a result, these summaries either ignore feedback from customers or do a poor job of reflecting the opinions expressed in customer reviews. To remedy this summarization shortcoming, we propose a feature network-driven quadrant mapping that captures and incorporates opinions from customer reviews. Our focus is on construction of a feature network, which is based on co-occurrence and sematic similarities, and a quadrant display showing the opinions polarity of feature groups. Moreover, the proposed approach involves clustering similar product features, and thus, it is different from standard text summarization based on abstraction and extraction. The summarized results can help customers better understand the overall opinions about a product.

关键词： Customer review text summarization text mining feature network visualization

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