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Study on the Advertising Management of fashion Magazines Under the Media Environment. A Case Study of＂ViVi＂

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International Journal of Technology Management 2015年第8期 143-145页

作者： Linghu Kerui School of Media Guizhou Minzu University Guiyang 550025 Guizhou China

Magazine advertising as a major source of income, the quality of its operations is critical to the development and survival of the magazine. However, under the new media environment, traditional advertising management is no longer adapted to the times, media operators must find their own inadequacies of advertising business, through business innovation to gain a firm foothold in the competition torrent. This paper as the research object of ＂ViVi＇＂ , analyzes the advertising management and the problem under the new media environment. Finally, offer the suggestion for fashion magazines to better development advertising under the new media environment.

关键词： New media ViVi fashion magazines Advertising business

WASTE NOT ANT NOT China's anti-fast fashion players

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城市漫步（上海版、英文） 2015年第2期 28-31页

作者： MARIANNA CERINI 不详

There is a new;slower approach to fashion emerging in *** it's not just a shift away from conspicuous consumption prompted by the government's crackdown on extravagant spending.A young,well-educated generation of consumers and creatives is developing a market for products that go beyond runway trends and fast *** a phenomenon that's been taking shape over the last decade,a growing-albeit still relatively small-cluster of urbanites is turning its attention to garments that are fashion.

关键词： China. fashion prompt

GUO PEI Chinas fashion empress on creating Chinese couture

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城市漫步（上海版、英文） 2014年第11期 28-31页

作者： MARIANNA CERINI TONGFEI ZHANG 不详

Hailed as the Chinese Coco Chanel although more akin to Alexander McQueen and John Galliano,Guo Pei is Chinas couturiere extraordinaire-the reason bespoke fashion exists in the *** chat with the designer about her wor... 详细信息

关键词： fashion harsh creating

IN HERA OPINION fashion KOL Tera Feng on What Life Is Like for an Online Influencer in China

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城市漫步（上海版、英文） 2019年第3期 30-31页

作者： Dominic Ngai(Interview) 不详

In the two years since we first met her in late 2016Jera Fengs career as a fashion KOL has taken off and the Shanghai-based influencer now commands a following of 100,000 on Weibo,and counts brands like SHANG XIA,Ms Min,Marni and ZUCZUG as her frequent *** before she flew off to Milan and Parisfor another round of fashion Week festivities,we caught up with her again to see what her life is like nowadays.

关键词： Just KOL fashion

China International fashion Contest

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Women of China 1996年第8期 2-3页

作者： MA QING

Thirty-six young fashion designers from 17 countries and regions gathered at the Fourth Brother Cup China International Young fashion Designers Contest in Beijing in mid-April. The designers drew ideas from colorful l... 详细信息

关键词： gathered colorful displayed young fashion Finland Malaysia Silver

Shishi fashion Week 2019: Design & Times

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China Textile 2019年第5期 49-50页

Five days 17 fashion shows, 20 brands and designers participated, nearly 100 model performances, more than 6,000 spectators were pres-ent... 2019 Shishi fashion Week gathers Shishi5s local garment industry with multi-directional, multi-cluster and multi-industry resources, which makes this fashion week’s climax happen again and again, together with the national fashion show of Shishi fashion Week 2019 “Happiness Show”,as well as the matching activities of showroom, Fujian - Hong Kong fashion Designer’s Professional Technique Com-petition 2019 and the 8th “Shishi Cup” National College Graduates,fashion Design Competition. Shishi fashion Week has become a popular fashion topic.

关键词： Shishi fashion Week 2019 popular fashion

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Chinese Elements Highlight the Charms of fashion

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China's Foreign Trade 2021年第2期 60-63页

作者： Auchey Guo 不详

The 2021 Autumn/Winter China fashion Week was held at 751D·PARK in Beijing on March *** season’s China fashion Week included more than 300 activities,such as runway shows,children’s wear release shows,fashion conte... 详细信息

关键词： PARK Charm fashion

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Leggings: The new fashion staple

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China Textile 2024年第1期 54-55页

Leggings have been a staple in the fashion industry for decades,consistently remaining one of the most popular and versatile items of *** have achieved viral status and continue to be a highly sought-after fashion item,transcending age and cultural *** body-hugging style of leggings has remained in vogue,attracting young people of all ages and *** their enduring popularity,it’s likely that leggings will remain a fashion staple for years to come.

关键词： fashion versatile likely

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Research on Development Rule of Retail Store in China's fashion Market

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Journal of Donghua University(English Edition) 2002年第4期19卷 141-145页

作者：万艳敏蒋智威 fashion Institute Dong Hua UniversityShanghai200051

Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.

关键词： China, fashion retailing market, store,development rule

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