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明日风尚 2013年第12期 108-109页

作者：韩青颖

台湾设计新秀>01台湾设计新血液,设计师段广琪将硬朗军旅设计元素与时装结合,以呼吁女性要"懂得疼爱自己"及"爱美无罪"为理念,制作出精美的2014年春夏时装。设计师个人风格看似简约唯美却十分有个性,在整个台湾设计师中风格鲜明.独树一... 详细信息

台湾设计新秀>01台湾设计新血液,设计师段广琪将硬朗军旅设计元素与时装结合,以呼吁女性要"懂得疼爱自己"及"爱美无罪"为理念,制作出精美的2014年春夏时装。设计师个人风格看似简约唯美却十分有个性,在整个台湾设计师中风格鲜明.独树一帜。设计师个人品牌"Myne Collection"成立于奥克兰,设计师段广琪虽在新西兰居住了十八年,但却保留许多中国人的传统思想。他在亚洲首次发表的十五套作品秀,主题为:PEN&SWORD(文武双全).试图反映他的成长背景。他来自一文(哲学)一武(空军)的家庭,十三岁起就独立地生活在新西兰。这样的成长环境对他个人设计风格有一定的影响。

关键词：个人品牌首次发表 fashion 八年个人风格版型皮制品成长背景高尔夫球杆展览空间

fashion and out of fashion:appearance and disappearance of a novel nest building innovation

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Avian Research 2017年第2期8卷 71-75页

作者： Anders P.Møller Ecologie Systematique Evolution Universite Paris‑SudCNRSAgroParisTechUniversite Paris‑Saclay91405 Orsay CedexFrance

Background:Nests are composed of and built with different materials that are handled in specific ways. These mate?rials must initially have been used de novo before commonly being incorporated into nests. Plastic and plastic bags were invented in the 1950s, and they are widely distributed in the environment. Birds started picking up plastic from plastic used to cover farm produce such as silage, potatoes, beets and other crops for use in their nests in the ***:I recorded the frequency of such plastic use by the Blackbird(Turdus merula) in nests in Denmark, starting in 1966, followed by a peak in use in the 1970s and a subsequent ***:Nests with plastic were initially built earlier in the season than those without plastic, indicating an associa?tion between innovation and early reproduction. Plastic use was subsequently selected against because nests with plastic suffered from higher rates of predation than nests without plastic, probably because nests with plastic were easier to locate. However, the elevated risk of nest predation only applied to outdoor nests, but not to nests inside buildings, probably because visually searching nest predators such as corvids do not enter ***:These findings show that the dynamics of nest material use depend on the benefits of innovation and the fitness costs of nest predation.

关键词： fashion Indoor breeding Innovation Nest predation Turdus merula

Masked Vision-language Transformer in fashion

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Machine Intelligence Research 2023年第3期20卷 421-434页

作者： Ge-Peng Ji Mingchen Zhuge Dehong Gao Deng-Ping Fan Christos Sakaridis Luc Van Gool International Core Business Unit Alibaba GroupHangzhou 310051China Computer Vision Lab ETH ZürichZürich 8092Switzerland

We present a masked vision-language transformer(MVLT)for fashion-specific multi-modal ***,we simply utilize the vision transformer architecture for replacing the bidirectional encoder representations from Transformers(BERT)in the pre-training model,making MVLT the first end-to-end framework for the fashion ***,we designed masked image reconstruction(MIR)for a fine-grained understanding of *** is an extensible and convenient architecture that admits raw multimodal inputs without extra pre-processing models(e.g.,ResNet),implicitly modeling the vision-language *** importantly,MVLT can easily generalize to various matching and generative *** results show obvious improvements in retrieval(rank@5:17%)and recognition(accuracy:3%)tasks over the fashion-Gen 2018 winner,*** code is available at https://***/GewelsJI/MVLT.

关键词： Vision-language masked image reconstruction transformer fashion e-commercial

Origin of Qipao fashion in Early Republic Period

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Journal of Donghua University(English Edition) 2003年第4期20卷 21-26页

作者：卞向阳 College of fashion Donghua University Shanghai 200051he goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949). The origin of Qipao fashion will be discussed in three aspects 1) discussion of the original time place and consumer group of Qipao fashion 2) analysis of initial style and wear combination of Qipao 3) deduction of the origin of the name Qipao. Besides the analysis will also be given about Qipao's aesthetic characters its production consumption guarantee as well as its social backgrounds. The research will be made on the basis of the principles and methods of history social psychology of clothing and design and will use many materials especially historical writings and publications to give a more detailed discussion.Here are some tentative conclusions. Firstly Qipao as a kind of one-piece dress was not inherited directly from the robe of Banner Style. It was a new fashion in the 1920s which combined the elements of long vest called Qipao Majia Wenming Xin Zhuang and the Western dress. Secondly the Shanghai female students were the pioneering group wearing Qipao in 1925. Thirdly the gradual acceptance of Qipao was mainly due to its aesthetic characters production consumption as well as social backgrounds at that time. And it was the kind of daily wear of many Chinese women after 1927. Fourthly since Qipao represents the special clothing which integrated Chinese traditional style and the Western fashion in the early Republic Period Qipao is advised to be taken as a special term to take the place of the previous ones like Mandarin Dress Ch'ipau and Cheongsam and so on.

The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discussion of the original time,place and consumer group of Qipao fashion;2) analysis of initial style and wear combination of Qipao,3) deduction of the origin of the name ***,the analysis will also be given about Qipao's aesthetic characters,its production,consumption guarantee as well as its social *** research will be made on the basis of the principles and methods of history,social psychology of clothing and design,and will use many materials especially historical writings and publications to give a more detailed discussion.Here are some tentative conclusions. Firstly, Qipao as a kind of one-piece dress was not inherited directly from the robe of Banner Style. It was a new fashion in the 1920s, which combined the elements of long vest called Qipao Majia, Wenming Xin Zhuang and the Western dress. Secondly, the Shanghai female students were the pioneering group wearing Qipao in 1925. Thirdly, the gradual acceptance of Qipao was mainly due to its aesthetic characters, production, consumption as well as social backgrounds at that time. And it was the kind of daily wear of many Chinese women after 1927. Fourthly, since Qipao represents the special clothing which integrated Chinese traditional style and the Western fashion in the early Republic Period, Qipao is advised to be taken as a special term to take the place of the previous ones like Mandarin Dress, Chipau and Cheongsam and so on.

关键词： fashion Qipao dress mode Banner Style history of costume Early Republic Period

fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication

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Journal of Textile Science and Technology 2020年第4期6卷 177-189页

作者： Giovanni Maria Conti Alessandra Mazzola Martina Motta Margherita Pillan Dipartimento del Design Politecnico di Milano Milan Italy

Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on storytelling, values, testimonials, company history and so on. The evolution of communication strategies in the digital era, and of globalised markets, demands rational, evidence-based management of the public image of brands. This article offers a theoretical discussion of the structural elements which play a part in establishing the public identity of fashion brands in the era of digital communication, and an innovative approach to the evidence-based investigation of the identity of a number of fashion brands as perceived by customers. The approach proposed here is based on a mix of interviews exploring subjective brand awareness, and objective monitoring of visual attention through eye-tracking. The article also summarises findings obtained by applying this approach to several subjects exposed to communication artefacts produced by fashion brands in order to obtain some information of general interest regarding the factors that influence customers’ mental models.

关键词： fashion Brand Design Eye Tracking Brand Identity Communication Experience

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fashion ICON