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Hall's encoding/ decoding and Its Influence on Media Study

青春岁月 2013年第10期 393-394+392页

作者：周月四川外语学院成都学院

As an outstanding representative of British Cultural Studies, Stuart Hall has long been occupied as the leader of the Birmingham Centre for Contemporary Cultural Studies (CCCS) in its theories, thoughts and factual work. He has been concentrated on the critical topics such as culture, ideology, and identity. In the field of mass communication, major contribution of Hall lies in his attempts to connect the ideological encoding of cultural formation to the decoding position of the audiences. His thought develops the critical theories of mass communication. Given the importance of Hall’s role in the contemporary cultural studies and his significant contribution to mass media research, it is worthwhile for us to probe deeper into his thought to explore valuable contents. In this essay, it mainly concerns Hall’s new model of encoding/decoding and the theory of the audience.

关键词： encoding/decoding audience media study

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Pattern design on 3D triangular garment surfaces

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Journal of Zhejiang University-Science A(Applied Physics & Engineering) 2007年第10期8卷 1642-1649页

作者： WANG Jin LU Guo-dong LI Ji-tuo CHEN Long ZHANG Dong-liang State Key Lab. of CAD ＆ CG Zhejiang University Hangzhou 310027 China Institute of Automation Chinese Academy of Sciences Beijing 100080 China Digital Fashion Ltd. Osaka 5410053 Japan

This paper focuses on a pattern design method for a 3D triangular garment surface. Firstly, some definitions of 3D style lines are proposed for designing the boundaries of patterns as drawing straight lines or splines on the triangular surface. Additionally some commonly used style lines are automatically generated to enhance design efficiency. Secondly, after style lines are preprocessed, a searching method is presented for quickly obtaining the boundaries and patches of a pattern on the 3D trian- gular surface. Finally a new pattern design reuse method is introduced by encoding/decoding the style line information. After style lines are encoded, the pattern design information can be saved in a pattern template and when decoding this template on a new garment surface, it automates the pattern generation for made-to-measure apparel products.

关键词： Pattern design Style lines 3D patch searching encoding/decoding Design reuse

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3D GARMENT SURFACE DESIGN USING SKETCH-BASED MODELLING METHOD

3D GARMENT SURFACE DESIGN USING SKETCH-BASED MODELLING METHO...

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2006年中国机械工程学会年会暨中国工程院机械与运载工程学部首届年会

作者： WANG Jin*,LU Guodong*, CHEN Long*, Zhang Dongliang *State Key Lab. of CAD&CG, Zhejiang University, Hangzhou 310027, China Digital Fashion Ltd, Osaka, Japan

This paper focuses on 3D garment surface generation, modelling and design-reuse method in GCAD system. Firstly, the garment mesh is generated by piecewise technique, and a method is presented to enhan

关键词： 3D garment surface sketch-based modelling encoding/decoding design-reuse.

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